Play Action Report

A quick-read on the plays that matter. And options to consider.

Play Action Reportâ„  breaks down the games and gamesmanship of your allies, adversaries and others. Tailored to track your hottest issue, a competitive threat, or developing opportunity, it answers these questions:

  • What plays did my friend or foe just run?
  • What are the implications of these play(s)?
  • How are third-parties (i.e., media, analysts and partners) speeding or slowing these plays?

Play Action Reports can be expanded to look ahead and answer key questions:

  • How will other rivals counter these plays?
  • How will other allies accelerate or complement them?
  • What are your options to bend, blunt, or flip these plays?

Play Action Reports typically contain two to three short-form summaries of relevant developments in your marketplace. Each item is linked to news sources and, of course, the precise plays that describe the item. Reports are ideal for read-outs at team meetings.

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