Research & Measurement

Decode your market. Dial in your game.

Playmaker offers a spectrum of research and planning services to keep you in control of your marketplace. Based on the Taxonomy of Influence Strategies, you’ll know what games are being played in your marketplace, and what to do.

Play Action Map™ paints a picture of the actual influence strategies of your marketplace. Not the tactics. But the moves and motives behind the execution…[more]

Play Action Signature℠  is a one-of-a-kind snapshot of a player’s unique tendencies, like the habits of rival bloggers, opposing communicators and competitor CEOs…[more]

Play Action Report℠ tells you what plays your friend or foe just ran and options to consider…[more]

Playmaker Team Survey™ assesses your team’s strategic acumen, competitive readiness, collaborative capacity, resources and policies. The results are eye-opening…[more]