WHY RESPONDING IS LOSING: Three Lessons to Learn

November 15, 2021

When sentiment and stories go negative it’s common policy to hit back, especially at bad actors and their #disinformation. But in contests of influence there are three reasons why the impulse to respond can backfire and three lessons to learn:

  1. Adopt a mindset for offense, not just defense.
  2. Vary your strategies to avoid being played.
  3. Flip the script; make your competitors respond to you.


Post by Alan Kelly