WHAT CANCELS BOLD BRANDS? Play-Safe Reputations

July 27, 2021
Let’s face it, REPUTATION IS A DOG WHISTLE to do no harm, to simply be likable. So it’s managed with soft, low-risk plays that evade, appease and spin. The result: Play-safe reputations that cancel bold brands.

Smart strategists know better. They run plays that engage, differentiate and compete.

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What plays do you run? See the Taxonomy of Influence Strategies at https://bit.ly/3ioh54W