TWITTER STRATEGY: Columnist Michael Gerson Uses Factors to Influence

March 17, 2021

There’s no doubt that in the influence business the play is paramount. But what about the variables that influence the influence –what in the Playmaker Influence System is called Factors of Influence? Conservative columnist #MichaelGerson knows that message matters, but it might be how he packages, times and repeats his content that makes his tweets sing. Here’s how he does it: