Strategic Communication: Simulating a Ukraine Migraine

November 13, 2019

SIMULATIONS ARE ESSENTIAL in developed industries and professions. They help pilots, doctors and first responders execute with precision — not simply because practice makes perfect but because experimentation can be the better teacher. So why not simulate communications? And the strategies that drive it?

At The Circle conference in Budapest, Hungary, I had the honor of engaging chief communications officers in a simulation of somewhat global proportions. Using the Playmaker Taxonomy of Influence Strategies as our playbook, four teams of conference attendees were pressed into the pretended duties of senior advisors to Ukraine, the European Union, United States and Russia. In two rapid-fire games, they played out this fictitious crisis: Ukraine president Volodymyr Zelensky has suddenly gone missing.

With support from event chairman Herbert Heitmann and the European consultancy Karaktero, our exercise showcased the moves and motives of four power players and the influence strategies (i.e., plays) that shored up and eroded their positions. Rated later as one of The Circle’s top sessions it also provided a window into the executives’ strategic styles and preferences. See photos from our games below.

For more information on Playmaker training and simulation programs download my presentation and visit the Playmaker website here.

Post by Alan Kelly

Photos courtesy of The Circle


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