Hip Check

August 22, 2005


The competition among video game makers is a rough and tumble game for scrappy playmakers. It is an endless match of technology tit-for-tat that forces players either to leap frog with faster and better games or match their competitor with parity products. Here is an example of the latter, a well-run Crowd by Sony: On Thursday, May 12, 2005, Microsoft unveiled its much anticipated XBox 360. Only four days later, on Monday, May 16, arch rival Sony previewed the equally popular PlayStation 3. The Crowd, a masterpiece of fast action by Sony, stole Microsoft’s thunder and marginalized its brief leadership in the white-hot market space.