ANATOMY of a STRATEGY: How President Trump flipped fascism (or tried)

July 8, 2020

And how his plays can be decoded, mapped and countered.

Speaking at a July 3, 2020, rally at South Dakota’s Mount Rushmore National Memorial, President Donald Trump used influence strategies to excite his dedicated base – notably an attempt to reverse a rising perception that Republicans promote fascism.

Using the Taxonomy of Influence Strategies as a reference, here is a breakdown of the plays Trump employed to transfer the radioactive meme, plus guidance for Democrats who are keen to counter the president’s rhetoric.

See the Playmaker analysis here.