ALLERGIC TO OFFENSE? The Unvacinnated Are Worth Offending

July 30, 2021

COMMUNICATORS hate to play offense, especially on social issues. It’s assumed that fit (not friction) works best – a symptom of their allergy for competitive communications.┬áBut the new meme #PandemicOfTheUnvaccinated suggests otherwise. It’s a brilliant play being pushed by the Biden administration, a Label, that targets and shames COVID deniers.

Can it be countered? Yes, but not easily when the Label is accurate. Study it here.