Taxonomy of Influence Strategies
Strategies that profile, prepare and position players.
Strategies that calibrate, signal and assess.
The speculation on preliminary concepts or tentative plans. (f.k.a. Trial Balloon or Test)
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The testing or suggesting of implied interests or positions.
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The deliberate suspension of play action.
Tap for detailsStrategies that shape players, positions and brands.
The purification of an idea, issue, position or point of view.
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The description or instruction of data, facts and information. (from the play f.k.a. Fiat)
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The referencing of an idea, issue, event, player or brand. (f.k.a. Screen)
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The selective use of data, facts, acts and information.
Tap for detailsStrategies that redirect, salvage, slow and stop play action.
Strategies that divulge, evade and reroute.
The proactive communication of controversial acts or information. (f.k.a. Lantern)
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The sidestepping of a query, suggestion, insinuation or attack.
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The reinterpretation of information, positions and platforms.
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The luring of a player from its preferred position or plan. (f.k.a. Red Herring)
Tap for detailsStrategies that relent, co-opt and confound.
The admission of a flaw, mistake or misdeed. (from the play f.k.a. Disco)
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The mimicry of an established player, position or idea.
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The taking of another player’s position or idea, often a rival’s. (f.k.a. Trump)
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The disabling or disorientation of message, meaning or media.
Tap for detailsStrategies that assert authority and excite players.
Strategies that take positions and take charge.
The assertion of an idea, opinion or position as decided or true. (from the play f.k.a. Fiat)
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The disavowal of or distancing from an idea, event, player or brand.
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The invitation to make, take or modify a position.
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The comparison of data, facts, acts, commitments and claims. (f.k.a. Mirror)
Tap for detailsStrategies that de-position players and elicit reactions
The derision of a player, issue, symbol or point of view.
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The brazen or boastful promotion of an idea or novelty.
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The provocation of a player to act against its self-interest.
Tap for detailsA strategy that transcends classification.
The withdrawal from a position or point of view.
Tap for detailsThird parties that run plays with or on behalf of others.
A surrogate that operates as a peer in pursuit of a common agenda.
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A surrogate that advocates for another player, typically for consideration.
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A Partner or Proxy whose methods and motives are unattributed or unknown.
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Standard Guidance
Hover on any element for definitions. Tap for risks and rewards, effects, counter-plays, cases and more.
The Taxonomy of Influence Strategies is the front door to a patented, precise and proven ontology that identifies, describes and classifies the fundamental units of advocacy and persuasion (aka, influence or social plays). Developed with Fortune 100 companies and leading universities, this first-of-a-kind ontology features 23 strategies observed in communications, finance, marketing, media, military and government intelligence, politics and sales across professions, governments, regions, customs and cultures. Download and print your copy here.
The Playmaker taxonomy is organized along two axes where engagement increases left-to-right and transparency increases bottom-to-top. A third axis details the character and characteristics of every play and surrogate plus more than 1,000 options and expert tips for running plays. Tap here for details.
As defined below, an influence play must meet four tests to be considered for a position in the Playmaker taxonomy.
