Taxonomy of Influence Strategies
Strategies that profile, prepare and position players.
Strategies that calibrate, signal and assess.
Strategies that shape players, positions and brands.

The purification of an idea, issue, position or point of view.
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The description or instruction of data, facts and information. (from the play f.k.a. Fiat)
Tap for detailsStrategies that redirect, salvage, slow and stop play action.
Strategies that divulge, evade and reroute.

The proactive communication of controversial acts or information. (f.k.a. Lantern)
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The sidestepping of a query, suggestion, insinuation or attack.
Tap for detailsStrategies that assert authority and excite players.
Strategies that take positions and take charge.

The assertion of an idea, opinion or position as decided or true. (from the play f.k.a. Fiat)
Tap for detailsA strategy that transcends classification.
Third parties that run plays with or on behalf of others.
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Standard Guidance
Hover on any element for definitions. Tap for risks and rewards, effects, counter-plays, cases and more.
The Taxonomy of Influence Strategies is the front door to a patented, precise and proven ontology that identifies, describes and classifies the fundamental units of advocacy and persuasion (aka, influence or social plays). Developed with Fortune 100 companies and leading universities, this first-of-a-kind ontology features 23 strategies observed in communications, finance, marketing, media, military and government intelligence, politics and sales across professions, governments, regions, customs and cultures. Download and print your copy here.
The Playmaker taxonomy is organized along two axes where engagement increases left-to-right and transparency increases bottom-to-top. A third axis details the character and characteristics of every play and surrogate plus more than 1,000 options and expert tips for running plays. Tap here for details.
As defined below, an influence play must meet four tests to be considered for a position in the Playmaker taxonomy.