Taxonomy of Influence Strategies

Strategies that hint, hide, define and redefine.

Strategies that calibrate ideas and signal intentions.

TestPreview to play

The release of preliminary concepts or tentative plans.

Tap for details
PingPulse to play

The exploration or suggestion of implied interests or positions.

Tap for details
PauseDelay to play

The deliberate suspension of play action.

Tap for details

Strategies that shape players, positions, plans and brands.

LabelSimplify to stereotype

The reduction of an idea, issue, event, brand or player.

Tap for details
EquateRelate to accentuate

The likening by a player to an idea, issue, event, brand or other player.

Tap for details
RecastRevise to redefine

The reinterpretation or repositioning of information, players and platforms.

Tap for details
FilterEdit to omit

The selective use of data, facts, figures and other information.

Tap for details

Strategies that redirect, salvage and stop play action.

Strategies that reroute, shun and conceal play action.

DiscloseCome clean to keep clear

The voluntary disclosure of a flaw, mistake or controversy.

Tap for details
RejectRepudiate to separate

The disavowal of or distancing from a player, issue, idea, event or brand.

Tap for details
DeflectEvade to avoid

The sidestepping of a query, suggestion, insinuation or attack.

Tap for details
DecoyDistract to conceal

The diversion of a player from another's position or plan.

Tap for details

Strategies that salvage, foil, copy and confuse play action.

ConcedeCome clean to recover

The acknowledgment of a flaw, mistake or controversy.

Tap for details
ContrastReflect to reveal

The citation of comparative or contrary data, facts, acts, commitments and claims.

Tap for details
CrowdCopy to keep up

The mimicry of an established player, position or idea.

Tap for details
JamDisrupt to interrupt

The disabling or disorientation of communications, processes or plans.

Tap for details

Strategies that promote agendas and provoke players.

Strategies that dictate, co-opt, encourage and apprise.

DeclareStipulate to dictate

The assertion of an idea, opinion or position as decided or true.

Tap for details
PreemptCo-opt to control

The adoption of an established position or idea, often presumptuous or unjustified.

Tap for details
ChallengeEncourage to advance

The invitation to make, take or modify a position.

Tap for details
InformAdvise to apprise

The release or description of data, facts and other information.

Tap for details

Strategies that de-position players and elicit reactions

Call OutDisparage to embarrass

The derision of a player, issue, symbol or point of view.

Tap for details
PeacockPreen to be seen

The brazen or boastful promotion of an idea, opinion, novelty or innovation.

Tap for details
BaitTaunt to trap

The provocation of a player to act against its self-interest.

Tap for details

A stratagem that transcends classification.

PassRetreat to regroup

The withdrawal from a position or point of view.

Tap for details

Third parties who runs plays with or on behalf of others

PartnerA coequal

A surrogate who operates as a peer in pursuit of a common agenda.

Tap for details
ProxyA hired gun

A surrogate who advocates for another player, typically for consideration.

Tap for details
PlantA secret ally

A surrogate whose methods and motives are unattributed or unknown to others.

Tap for details

Related Terms

  • {{term}}

See also

  • {{currentPlay.clusters_and_keys.transparency}}


Standard Guidance


Hover on any element for definitions. Tap for risks and rewards, counter-plays, cases and more.

The Taxonomy of Influence Strategies™ is the front door to a patented, precise and proven ontology that identifies, describes and classifies the fundamental units of advocacy and persuasion (aka, influence or social plays). Vetted by Fortune 100 companies and leading universities, this first-of-a-kind ontology features 23 strategies and three surrogates observed in communications, finance, marketing, media, military and government intelligence, politics and sales across professions, governments, regions, customers and cultures.


Download and print your copy here.




How are the plays organized? Tap here.


What qualifies a play to be a play? Tap here.