Taxonomy of Influence Strategies

Strategies that profile, prepare and position players.

Strategies that calibrate, signal and assess.

TestPreview to play

The speculation on preliminary concepts or tentative plans.

Tap for details
PingPulse to play

The exploration or suggestion of implied interests or positions.

Tap for details
PauseDelay to play

The deliberate suspension of play action.

Tap for details

Strategies that shape players, positions and brands.

LabelReduce to its essence

The purification of an idea, issue, position or point of view.

Tap for details
InformCommunicate to educate

The description or instruction of data, facts and information.

Tap for details
InvokeRelate to accentuate

The referencing of an idea, issue, event, player or brand.

Tap for details
FilterEdit to omit

The selective use of data, facts, acts and information.

Tap for details

Strategies that redirect, salvage, slow and stop play action.

Strategies that divulge, evade and reroute.

DiscloseDivest to disarm

The proactive communication of controversial acts or information.

Tap for details
DeflectDodge to redirect

The sidestepping of a query, suggestion, insinuation or attack.

Tap for details
RecastRevise to reposition

The reinterpretation of information, positions and platforms.

Tap for details
DecoyDistract to detour

The luring of a player from its preferred position or plan.

Tap for details

Strategies that relent, co-opt and confound.

ConcedeConfess to recoup

The admission of a flaw, mistake or misdeed.

Tap for details
CrowdCopy to coattail

The mimicry of an established player, position or idea.

Tap for details
PreemptPoach to surpass

The adoption of a taken position or idea, sometimes unjustified.

Tap for details
JamDisrupt to interrupt

The disabling or disorientation of message, meaning or media.

Tap for details

Strategies that assert authority and excite players.

Strategies that take positions and take charge.

DeclareStipulate to dictate

The assertion of an idea, opinion or position as decided or true.

Tap for details
RejectRepudiate to separate

The disavowal of or distancing from an idea, event, player or brand.

Tap for details
ChallengeEncourage to advance

The invitation to make, take or modify a position.

Tap for details
ContrastReflect to reveal

The comparison of data, facts, acts, commitments and claims.

Tap for details

Strategies that de-position players and elicit reactions

Call OutDisparage to embarrass

The derision of a player, issue, symbol or point of view.

Tap for details
PeacockPreen to be seen

The brazen or boastful promotion of an idea or novelty.

Tap for details
BaitTaunt to trap

The provocation of a player to act against its self-interest.

Tap for details

A strategy that transcends classification.

PassRetreat to regroup

The withdrawal from a position or point of view.

Tap for details

Third parties who runs plays with or on behalf of others.

PartnerA coequal

A surrogate who operates as a peer in pursuit of a common agenda.

Tap for details
ProxyA hired hand

A surrogate who advocates for another player, typically for consideration.

Tap for details
PlantA secret ally

A surrogate whose methods and motives are unattributed or unknown.

Tap for details
×

Related Terms

  • {{term}}

See also

{{currentPlay.name}}{{currentPlay.tagline}}{{currentPlay.symbol}}
  • {{currentPlay.clusters_and_keys.transparency}}

{{currentPlay.definition}}

Standard Guidance

 

Hover on any element for definitions. Tap for risks and rewards, counter-plays, cases and more.

The Taxonomy of Influence Strategies™ is the front door to a patented, precise and proven ontology that identifies, describes and classifies the fundamental units of advocacy and persuasion (aka, influence or social plays). Developed with Fortune 100 companies and leading universities, this first-of-a-kind ontology features 23 strategies and three surrogates observed in communications, finance, marketing, media, military and government intelligence, politics and sales across professions, governments, regions, customers and cultures.

 

Download and print your copy here.

 

————————————————————–

 

How are the plays organized? Tap here.

 

What qualifies a play to be a play? Tap here.