Playmaker Standard Guidance

Behind every strategy and surrogate of the Playmaker taxonomy is a rich resource of more than 1,000 options, expert tips and best practices for running plays. It’s your window into how the world’s most successful corporations, governments, celebrities, and grass-roots activists employ influence.

Whereas the taxonomy names and organizes the 23 elements of influence, Playmaker Standard Guidance™ describes them and more:

  • Common characteristics and typical outcomes of every play and surrogate
  • Estimated risks and rewards of each individual play
  • Options for countering and complementing any play in the system
  • Tips for decoding plays, especially those being run against you
  • Short case histories of every play in action, from World War II trickery to celebrity stuntery

With this information, you can know more quickly and far more accurately what’s happening in your markets and what moves to make.

  • Want to know the benefits of a Recast? From the Taxonomy of Influence Strategies tap the play and then the tab called Rewards.
  • How about the downsides to running a Decoy? Tap the icon and then the tab called Risks.
  • Think a play’s being run on you, but not sure which one? Tap Decode on any play you suspect and see what makes sense.
  • Need to push back on a subtle Ping? Tap Counter for guidance.
  • Looking to help a friend who just ran a play? Tap Collaborate, the alternative to countering.
  • Want to know where or when to run a play? Tap Conditions.

But this is not gospel. Every market is infinitely nuanced and its players are invariably diverse. As its name implies, Standard Guidance offers only what we have observed to be generally but not exclusively true about the 23 elements of influence. While it’s not the perfect playbook, this carefully curated resource helps you calibrate the nature of a market’s play action and the possibilities of managing it through influence strategy.

Did we miss something? Did we get it wrong? Drop us a line. We’re all ears and always updating our understanding of what plays to run, where, when, how and why.