Playmaker Influence System™

Chemists have their elements. And you have your plays.

Adopted at global Fortune 200 corporations and taught at leading research universities, the Playmaker Influence System™ comprises three easy-to-use frameworks that identify and integrate the strategies, cycles, variables and conditions of influence programs and influencers.

Taxonomy of Influence Plays™  The first taxonomy of influence plays (aka, influence strategies). Patented, precise and proven, it is an industry-tested, academically-vetted ontology that identifies, describes and classifies the fundamental units of advocacy and persuasion. Shown are 23 unique stratagems and three surrogates observed in communications, defense, intelligence, marketing, media, military, politics and sales across professions, governments, regions, customs and cultures.

Cycles of Influence  Two hand-in-glove methodologies that explain how plays are conceived, introduced and managed in real-time for competitive and collaborative advantage. An ideal system for simulations. The basic cycle is a two-player model that illustrates the ongoing evaluation, planning, simulation and execution of plays between you (the focal plays) and your competitorsa continuous cycle of positioning, re-positioning and de-positioning. The multiplayer full cycle, a superset of the basic cycle, includes customers, constituents and collaboratorsa repeating exchange of strategies for mutual and competitive advantage.

Factors of Influence  A simplified reference of the many factors that describe and determine the context of plays. Like dials on a sound engineer’s board, they are the variables and conditions that playmakers control — or that control them.

For a free printable infographic of The Playmaker Influence System, please click here.