The Playmaker Influence System

Chemists have elements. Influencers have plays.

Developed with Fortune 100 companies and taught at leading research universities, the Playmaker Influence System™ comprises three frameworks that identify and integrate the strategies, cycles, variables and conditions of influence programs and influencers.

Taxonomy of Influence Strategies The front door to a patented, precise and proven ontology that identifies, describes and classifies the fundamental units of advocacy and persuasion (aka, influence or social plays). This first-of-a-kind ontology features 23 strategies observed in communications, marketing, media, military and government intelligence, politics and sales across professions, governments, regions, customers and cultures.

Cycles of Influence  Two hand-in-glove methodologies that explain how plays are conceived, introduced and managed in real-time for competitive and collaborative advantage. Ideal for simulations, the basic cycle is a two-player model that illustrates the ongoing evaluation, planning, simulation and execution of plays between you (the focal plays) and your competitors in a continuous cycle of positioning, re-positioning and de-positioning. The multiplayer full cycle, a superset of the basic cycle, includes customers, constituents and collaborators in a repeating exchange of strategies for mutual and competitive advantage.

Factors of Influence  A simplified reference of the many factors that describe and determine the context of plays. Like dials on a sound engineer’s board, they are the variables and conditions that playmakers control — or that control them.