Playmakers Release Strategy Study of MLK Dream Speech

August 27, 2013

Playmaker Systems today released a first-of-a-kind analysis of the influence strategies of Dr. Martin Luther King, Jr.  Available here, the five-page report decodes and maps the plays behind 15 passages from King’s historic Dream Speech.

Delivered in Washington, D.C., at the foot of the Abraham Lincoln Memorial, Aug. 28, 1963, to 250,000 civil rights supporters, King’s slow and powerful address was found by analysts to be marked by conditioning strategies of the framing, freezing and pressing subclasses of The Standard Table of Influence.  Of nine stratagems identified in the study, the Screen and Challenge plays were most prominent in MLK’s address:

  • SCREEN (SN):  The borrowing of issues, ideas, events or symbols to project or protect a position or platform.
  • CHALLENGE (CH):  The suggestion or exhortation by a player to adopt or modify a position.

Other observed plays included the Call Out (2 uses), Fiat (2 uses), Label (2 uses), Mirror (2 uses), Recast (2 uses), Bear Hug (1) and the Disco.

With these findings, Playmaker analysts created a composite of the selected plays, called a Play Action Signature, shown below.

For more information, contact Playmaker Systems here.