Plays for the Presidency™


Preemptive Strike:

May 20, 2007

Richardson should play the (environmental) Green Card

Today, Bill Richardson formally announced his candidacy in Los Angeles. He gets a break with a new poll that puts him, finally, into double-digits among Iowa Democrats. His job interview spots – funny Screens on the dry sitcom comedy The Office – are a high-touch showcase of his formidable presidential skill set. Still, he’s way behind the leaders in money, media mentions and identifiable supporters.

GOP debate II:

May 15, 2007

Strategy deconstructed

Last night the first-tier GOP candidates pulled away from the pack with strategically superior performances.

Rudy Giuliani, the man under closest surveillance, proved the man of the hour-and-a-half. He relied heavily on the “adoptions-are-up and abortions-are-down while I was Mayor” line to recover his footing after his stumble in the previous debate. He spoke about the quashed plot (or whatever it was; the facts aren”t all in yet) to attack Fort Dix, a fresh Screen to fuel his 9-11 brand.

Giuliani and abortion:

May 14, 2007

Politico readers weigh in

For now, the 2008 race for the presidency pivots on how Rudolph Giuliani emerges from his strategic pickle on the abortion issue. If he plays it well, he can solidify his lead for the Republican nomination, and be viewed as he wants to be viewed: as the GOP candidate who can win in November because he appeals to independents and Democrats. If he misplays it, his poll numbers will drop, and the reason will be that he was unable to demonstrate presidential-style leadership on this issue.

The video game:

May 8, 2007

?We The People? run Edwards” Challenge

In our previous post, we saw a front-runner miscasting and manhandling his surrogates. Here is an example of how to use them better.

What do you do if you’re John Edwards?

Bad Jammer:

May 6, 2007

Obama Joins His Own Fan Club

If social networking and consumer-generated media teach us anything, it’s that a brand or a politician (or both) are no longer things to be managed but influenced. It’s the buyers – or voters in this case – that manage the message.