Plays for the Presidency™


Stolen Play: Trump and Temperament

August 11, 2016

Damn that Donald Trump. Not only has he hijacked the Republican party, he’s hijacked The Standard Table of Influence, or at least one of its elements. There, in the lavender column of the 24 influence plays, is the stratagem that in 2013 was dubbed Trump — named originally for the game of bridge where a named card is […]

Why Trump is Toast: He Won’t Dance the Disco

August 1, 2016

I tweeted this week that Donald Trump is toast. Here’s why: Outside his various cruel quips about Mexicans, women, Muslims, media, and generally crooked, short and stupid people everywhere, Trump’s ongoing debate with Khizr and Ghazala Khan has put him in a rhetorical box from which few escape. The only reason he may survive is that he is the […]

We Need a Language for Spin, Believe Me

July 28, 2016

Call it influence, persuasion, manipulation or propaganda…we need a language and a system to understand spin.  From politics to psyops, from marketing to sales to PR to advertising and beyond, we need to know the moves and motives that fuel these increasingly powerful functions. Whether it’s a soap maker wooing wrinkled women, ISIS social media radicalizing young Muslims, or […]

Bubba’s Play: Did Bill Hurt or Help Hillary in Philly?

July 27, 2016

Listen to this companion podcast on SiriusXM POTUS 124. “It’s not the notes, it’s what’s between them. It’s what you don’t play that makes it jazz.” – Gary McRoberts, 1976 Watching Bill Clinton’s prime time address to the Democratic National Convention, it occurred to me that what mattered most was not what he said, but what he […]

Managing Melania: Grading My Predictions for Cleveland

July 20, 2016

Listen to this companion podcast on SiriusXM POTUS 124. Going into the 2016 Republican National Convention, I made a few predictions of the plays that would be run in Cleveland, all against the general idea that what we’d witness would be something akin to managed mayhem. Though there’s more to go, here’s how I’d score my guesses: Yes, so […]