Plays for the Presidency™


Hillary’s High-Friction Plays Are Prologue for High-Fit Marketers

October 13, 2016

Regardless of the results of the 2016 U.S. presidential election, marketers, communicators, social media mavens, sales people and others of the influence industries can draw moral and object lessons from the phenomenon of Donald Trump and the counter-intuitive plays Hillary Clinton ran to best him. What Clinton figured out is that debate more than dialog and counter-intuition […]

Why the Kaine Loss? He Borrowed From Trump, Not His Boss

October 5, 2016

So much for a Clinton-Kaine runaway. That’s what Republicans are saying and Democrats are thinking about last night’s one-and-only VP debate. It was Virginia Senator Tim Kaine’s to lose…and he did. Saddled as he was by Donald Trump’s litany of gaffes, Indiana Governor Mike Pence shone through as a steady salvation and redeemable half of his GOP ticket. […]

Bait and Wait: How Hillary Trapped a Strategy-Free Trump

September 28, 2016

From my reading of the left-leaning New York Times to my perch at the right-leaning Peter’s Carry-Out, most agree that Hillary Clinton bested Donald Trump in the first presidential debate. I’d predicted last week that the funniest candidate would win and, sure enough, my trusty laugh-o-meter scored Hillary a three-to-zero victor. But shoulder shimmies aren’t why Hillary won. It was a serious […]

Debate Prediction: How the Funnier Foe Will Win It

September 21, 2016

In a famous debate moment of the 1984 presidential election, a 73-year-old Ronald Reagan said of Democratic nominee Walter Mondale — and to roars of laughter — “I will not make age an issue of this campaign. I am not going to exploit, for political purposes, my opponent’s youth and inexperience.” The Gipper won the […]

Birther Breach: Trump’s Annotated Plays

September 19, 2016

Last week, Donald Trump’s poisonous campaign to call President Obama’s American birthright into question came back to bite him. Flanked by military veterans and against the backdrop of his newly-opened Trump D.C. hotel, The Donald finally admitted, flatly, that Barack Obama was born on American soil. But not without claiming another falsehood — that Hillary started it — […]