Playmaker’s Blog


Hip Check

August 22, 2005


The competition among video game makers is a rough and tumble game for scrappy playmakers. It is an endless match of technology tit-for-tat that forces players either to leap frog with faster and better games or match their competitor with parity products. Here is an example of the latter, a well-run Crowd by Sony: On Thursday, May 12, 2005, Microsoft unveiled its much anticipated XBox 360.

Smoking Jacket

August 22, 2005

Ted Turner

Ted Turner’s 1997 pledge of $1 billion to the United Nations was a historic act of charity and a notable Challenge aimed directly at fellow business billionaires awash in profits of the 1990s. CNN reported, “Turner chided fellow billionaires Bill Gates and Warren Buffett for not donating more money to charity. ‘What good is wealth sitting in the bank?’ Turner said at the annual meeting of the Boys & Girls Clubs of America.

Skip Ahead

August 22, 2005

iPod Patents

You’d think that Apple’s iPod, the catalyst to a new generation of music consumers and a boon for the come-back computer maker, has a big lead. You’d think it’s Apple that’s run the Preempt . But not so fast. In August 2005, the U.S. Patent Office ruled that Apple’s bitter rival, Microsoft, is the rightful holder to a user interface patent for the handheld digital music player – the technical equivalent of iPod’s core technology.

Just Jam It

August 22, 2005

Nike & World Cup

In 2002, sporting equipment company Adidas paid more than 30 million dollars for sponsorship right to the World Cup, a marketing opportunity that mirrored massive interest in the global sport of football (a.k.a. American soccer). Not to be outdone, its rival Nike paid top teams, like Brazil, to don its uniforms.