Playmaker’s Blog


Skip Ahead

August 22, 2005

iPod Patents

You’d think that Apple’s iPod, the catalyst to a new generation of music consumers and a boon for the come-back computer maker, has a big lead. You’d think it’s Apple that’s run the Preempt . But not so fast. In August 2005, the U.S. Patent Office ruled that Apple’s bitter rival, Microsoft, is the rightful holder to a user interface patent for the handheld digital music player – the technical equivalent of iPod’s core technology.

Just Jam It

August 22, 2005

Nike & World Cup

In 2002, sporting equipment company Adidas paid more than 30 million dollars for sponsorship right to the World Cup, a marketing opportunity that mirrored massive interest in the global sport of football (a.k.a. American soccer). Not to be outdone, its rival Nike paid top teams, like Brazil, to don its uniforms.

Grand Play Senator

August 22, 2005

Hilary Clinton

Hillary Clinton reacted to the news that the Grand Theft Auto: San Andreas video game contained hidden pornographic content. Her reaction is a Bear Hug where the Democratic Senator is adopting the platform of the GOP in an attempt to position herself as a Family Values politician.

Hip Check

August 22, 2005


The competition among video game makers is a rough and tumble game for scrappy playmakers. It is an endless match of technology tit-for-tat that forces players either to leap frog with faster and better games or match their competitor with parity products. Here is an example of the latter, a well-run Crowd by Sony: On Thursday, May 12, 2005, Microsoft unveiled its much anticipated XBox 360.