Playmaker’s Blog

 

RESPONDING IS LOSING: How Trump, Zuckerberg and China Out-Play Us

July 17, 2020

Something needs to be said about the strategy of response: It’s a loser’s game. Responding to an attack, rant, brag, insult or lie – whether planned or improvised – seldom slows or stops aggressors. More often it revives them. Consider four examples: TRUMP PLAYS When President Trump decries Democrats as far-left fascists he stirs the […]

ANATOMY of a STRATEGY: How Trump Flipped Fascism (or Tried)

July 8, 2020

…and how the president’s plays can be decoded, mapped and countered. Speaking at a July 3, 2020, rally at South Dakota’s Mount Rushmore National Memorial, President Donald Trump used influence strategies to excite his dedicated base – notably an attempt to reverse a rising perception that Republicans promote fascism. Using the Taxonomy of Influence Strategies as […]

Congratulations Brands. You Caught the Car. Now Run Away.

June 15, 2020

THE NINE-MINUTE MURDER of George Floyd was real and raw, and it deserved real and raw response. But when sports gear maker Nike dropped its Just Don’t Do It video I had to wonder if the counter-intuitive spot was more about self-interest than public service. By most standards the message was pitch-perfect, but its speed […]

Newsjacking the Pandemic: The Rise and Ruin of Spinformation

April 7, 2020

Spin didn’t start the COVID-19 pandemic. And it’s not going to stop it either. Consider six cases and the strategies that power them and their players. Each amounts to the subtle but detectable exploitation (i.e., newsjacking) of our new reality. As though from Chernobyl, Chinese authorities shut down and slow-walked the novel coronavirus’ discovery, and […]