Playmaker’s Blog


ALLERGIC TO OFFENSE? The Unvacinnated Are Worth Offending

July 30, 2021

COMMUNICATORS hate to play offense, especially on social issues. It’s assumed that fit (not friction) works best – a symptom of their allergy for competitive communications. But the new meme #PandemicOfTheUnvaccinated suggests otherwise. It’s a brilliant play being pushed by the Biden administration, a Label, that targets and shames COVID deniers. Can it be countered? Yes, […]


July 27, 2021

Let’s face it, REPUTATION IS A DOG WHISTLE to do no harm, to simply be likable. So it’s managed with soft, low-risk plays that evade, appease and spin. The result: Play-safe reputations that cancel bold brands. Smart strategists know better. They run plays that engage, differentiate and compete. #marketing #strategy #advertising #brand #influencermarketing #PR#reputation #brand

SENTIMENT IS FINE. Now what about motive?

July 13, 2021

Sure, sentiment is fine. But what about motive? To know what the competition is planning (not just saying) measure their strategy instead.           #AI#measurement#strategy#message#analytics #sentiment #motive  

TWITTER STRATEGY: Columnist Michael Gerson Uses Factors to Influence

March 17, 2021

There’s no doubt that in the influence business the play is paramount. But what about the variables that influence the influence –what in the Playmaker Influence System is called Factors of Influence? Conservative columnist #MichaelGerson knows that message matters, but it might be how he packages, times and repeats his content that makes his tweets […]

EXCERPT FROM BEYOND POST-COMMUNICATION: Macnamara’s New Book Challenges and Provokes

January 20, 2021

FEW SCHOLARS see their field as clearly as Jim Macnamara, the prolific professor of communication and public relations, and fewer still give balance and voice to what is contrary. I was glad then to be interviewed by Jim for his new book, Beyond Post-Communication: Challenging Disinformation, Deception, and Manipulation, and thankful for his even-handed treatment of our […]