Playmaker’s Blog


GOOD DEFENSE: Intel Runs Plays to Blunt and Borrow ASML’s Innovation

January 10, 2022

With a hat tip to my friend Lou Hoffman of The Hoffman Agency and this discerning post, here’s a play-by-play on how Intel is finessing a threat to its innovation brand: Viewed through the framework of the Taxonomy of Influence Strategies (shown) there are two plays at work: RECAST, a diverting play that re-forms (i.e., […]

PLAYS FOR THE PLANET: How Bad Strategies Drive Divisions

November 12, 2021

. Resistance to climate change is by now a head-scratcher, but a new poll confirms deeply different takes on its reality and reasons. How’d we get here? The Taxonomy of Influence Strategies holds some answers… While Democrats use the Contrast play to sound the climate crisis alarm (The science is overwhelming!) Republicans tap the Recast to […]

RELEASED: Prototype Card Game Free to Testers

October 21, 2021

Contact: Rees Powell PLAYMAKER SYSTEMS RELEASES PROTOTYPE GAME Open for Testing: Code-Cracking Beta Edition Reveals the Plays of Influence, Disinformation, Fake News and Spin. Even Crazy Relatives BETHESDA, MD, USA  Oct. 21, 2021 – In today’s epidemic of rhetoric you’re probably exhausted by the games that advertisers, online bullies, politicians, and your own kids play to […]

YOUTUBE HAS A STRATEGY. And it’s Not Magic Dust.

August 26, 2021

It shouldn’t be news in The Washington Post or anywhere. But this analysis of YouTube’s ducking of congressional crossfire has me shaking my head. Quoted is Harvard Law School’s Evelyn Douek who posits, “(It’s) YouTube magic dust. It’s just the only explanation for how they keep managing to stay off in the shadows while the other […]


August 3, 2021

The dilemma that faces western nation information warriors is not dissimilar from what challenges private sector communicators. It’s about ethics and integrity, as Jessica Brandt at The Brookings Institution details in this excellent piece. What may still be missing is a fuller understanding of information plays as detailed in the Taxonomy of Influence Strategies here. […]