Playmaker’s Blog

 

ANATOMY of a STRATEGY: How Trump Flipped Fascism (or Tried)

July 8, 2020

…and how the president’s plays can be decoded, mapped and countered. Speaking at a July 3, 2020, rally at South Dakota’s Mount Rushmore National Memorial, President Donald Trump used influence strategies to excite his dedicated base – notably an attempt to reverse a rising perception that Republicans promote fascism. Using the Taxonomy of Influence Strategies as […]

Congratulations Brands. You Caught the Car. Now Run Away.

June 15, 2020

THE NINE-MINUTE MURDER of George Floyd was real and raw, and it deserved real and raw response. But when sports gear maker Nike dropped its Just Don’t Do It video I had to wonder if the counter-intuitive spot was more about self-interest than public service. By most standards the message was pitch-perfect, but its speed […]

Newsjacking the Pandemic: The Rise and Ruin of Spinformation

April 7, 2020

Spin didn’t start the COVID-19 pandemic. And it’s not going to stop it either. Consider six cases and the strategies that power them and their players. Each amounts to the subtle but detectable exploitation (i.e., newsjacking) of our new reality. As though from Chernobyl, Chinese authorities shut down and slow-walked the novel coronavirus’ discovery, and […]

Podcast Plays with PRWeek: Strategic Comms, Taking the Front Foot, Zuck and Bernie

February 21, 2020

HELLLOOO! Thanks to @Steve_J_Barrett and @Washkuch for a lively chat on the @PRWeekUS podcast: In which we discuss the PR industry’s education-practice gap and how strategic communication puts us on the front foot. Also, my takes on why Mark Zuckerberg can only play offense and how Bernie Sanders can happen. #stratcom #strategiccommunication #corpcomm #PR Tap […]