Playmaker’s Blog


How Transparency Strangles Strategy

April 19, 2017

What do the Trump White House and Apple Computer have in common? Not much, save for their obedience to secrecy and a shared distaste for transparency. Apple is notoriously closed mouthed, particularly when it comes to product designs and release schedules. The Trump administration, too. Take, for example, its plan to put a five-year seal on White House visitor logs. […]

Fake News: PR’s Little Monster

February 21, 2017

Call me mad, but fake news and post-truth shouldn’t be a surprise, not to practitioners of public relations and communications. Donald Trump is, of course, the most celebrated example of today’s bad PR practices. His proxies, counselor KellyAnne Conway among other lieutenants, are equally embarrassing. But the experts and academics of PR and communications — many who disavow Trump’s gas lighting – have helped pave […]

Protecting Our Fourth Estate: The Plunder of Politics and PR

December 10, 2016

Last month, when President-Elect Donald Trump convened a meeting of American news elites, he shocked us with another dissection of our precious Fourth Estate. You’re all liars, he snarled. A better word might be dupes. After all, the same media he claims to be dishonest propelled his candidacy and, in the process, traded their obedience to facts for entertainment. Just think of the countless face-offs between campaign pundits, Jeffrey […]

Hillary’s High-Friction Plays Are Prologue for High-Fit Marketers

October 13, 2016

Regardless of the results of the 2016 U.S. presidential election, marketers, communicators, social media mavens, sales people and others of the influence industries can draw moral and object lessons from the phenomenon of Donald Trump and the counter-intuitive plays Hillary Clinton ran to best him. What Clinton figured out is that debate more than dialog and counter-intuition […]

Saving Arthur Page: Telling the Truth About PR

September 6, 2016

Among its many uses, the U.S. presidential election is filling a less recognized but critical need: It’s a showcase to the opaque game that’s played in every industry of influence — from advertising to sales, marketing, public affairs, politics, military information operations and, especially, public relations. More than other political cycles, 2016 raises issues of transparency, truth and principle, […]