Playmaker’s Blog

 

Strategic Communication: Simulating a Ukraine Migraine

November 13, 2019

SIMULATIONS ARE ESSENTIAL in developed industries and professions. They help pilots, doctors and first responders execute with precision — not simply because practice makes perfect but because experimentation can be the better teacher. So why not simulate communications? And the strategies that drive it? At The Circle conference in Budapest, Hungary, I had the honor of engaging […]

Soap Box Heckler: PR is Not a Profession

April 16, 2019

Last week at the 2nd Annual IPR Bridge Conference I asked a panel of PR scholars if they were comfortable with the title of their talk, “How Public Relations Theory Matters to the Profession.” In my experience, the term “profession” is too easily and often breezily attached to a trade that shuns licensure and seldom suffers for […]

Strategies for White House Reporters: Don’t Fight Trump, Play Him

January 7, 2019

When seasoned anglers hook a big one they know better than to fight the fish. Against their instincts they know to let ‘er run, to let their catch beat itself through impulse and exhaustion. In my experience most journalists lack this sensibility and training, and from my perch in Washington, D.C., this seems particularly true […]

Edward Bernays Foresaw Our Fakery. That’s Why PR Throws Him Under the Bus.

December 15, 2018

An excited member of the PR trade recently tweeted, “Strategic Communications and #PR is an ethical practice. We’ve come a long way from Edward Bernays.” She was referring to the publication of 16 new principles of ethical practice by Global Alliance, a collective of PR practitioners, academics and associations. And she was throwing the father […]

Trump’s Lesson for Communicators: Be Fast

November 8, 2018

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]