Playmaker’s Blog



October 21, 2021

Contact: Rees Powell PLAYMAKER SYSTEMS RELEASES PROTOTYPE GAME Open for Testing: Code-Cracking Beta Edition Reveals the Plays of Influence, Disinformation, Fake News and Spin. Even Crazy Relatives BETHESDA, MD, USA  Oct. 21, 2021 – In today’s epidemic of rhetoric you’re probably exhausted by the games that advertisers, online bullies, politicians, and your own kids play to […]

YOUTUBE HAS A STRATEGY. And it’s Not Magic Dust.

August 26, 2021

It shouldn’t be news in The Washington Post or anywhere. But this analysis of YouTube’s ducking of congressional crossfire has me shaking my head. Quoted is Harvard Law School’s Evelyn Douek who posits, “(It’s) YouTube magic dust. It’s just the only explanation for how they keep managing to stay off in the shadows while the other […]


August 3, 2021

The dilemma that faces western nation information warriors is not dissimilar from what challenges private sector communicators. It’s about ethics and integrity, as Jessica Brandt at The Brookings Institution details in this excellent piece. What may still be missing is a fuller understanding of information plays as detailed in the Taxonomy of Influence Strategies here. […]

ALLERGIC TO OFFENSE? The Unvacinnated Are Worth Offending

July 30, 2021

COMMUNICATORS hate to play offense, especially on social issues. It’s assumed that fit (not friction) works best – a symptom of their allergy for competitive communications. But the new meme #PandemicOfTheUnvaccinated suggests otherwise. It’s a brilliant play being pushed by the Biden administration, a Label, that targets and shames COVID deniers. Can it be countered? Yes, […]


July 27, 2021

Let’s face it, REPUTATION IS A DOG WHISTLE to do no harm, to simply be likable. So it’s managed with soft, low-risk plays that evade, appease and spin. The result: Play-safe reputations that cancel bold brands. Smart strategists know better. They run plays that engage, differentiate and compete. #marketing #strategy #advertising #brand #influencermarketing #PR#reputation #brand