October 12, 2012

Some light news to report from Playmaker HQ this Friday.  First, we’ve updated the ontology to account for some election-lingo that’s been burning up the airwaves but missing from our system: PING (PG).  Under Related Terms, we added “dog whistle.” JAM (JM).  Under Related Terms, we added “firebreak.” Second, believe it or not, we had […]

Ontology Updates

October 4, 2012

Hi there Playcallers, We’ve made minor updates to the Playmaker ontology this week that we want you to know about.  Among them, which you can find reflected in Playcaller Pro™ on your Playcaller App or in the web-version of The Standard Table, are as follows: RED HERRING (RD).  Under Related Terms, we added “Sandbagging.” TRIAL BALLOON (TB).  Under […]

Thank You: Playmakers Roll Out 2.0 System and App

September 17, 2012

Today, we officially launched our Playcaller App and our new 2.0 Playmaker Influence Decision System.  What began as an idea in 1995 progressed through the Playmaker system 1.0 (a.k.a., The Playmaker’s Standard), the publishing of a book (The Elements of Influence), the founding of a company (Playmaker Systems, LLC), world class engagements with Fortune 500 […]

Playmaker Systems Releases Influence Decision System 2.0

September 17, 2012

First Patented Decision System for Influence Professionals Perfected by Exhaustive Field Testing at Fortune 500 Corporations and Leading Research Universities. White Paper Details System’s Evolution BETHESDA, MD – September 17, 2012 – Influence is arguably the most important outcome of any communications, political, or information warfare campaign.  It is also the most difficult to manage and […]

Playmaker Systems Releases Mobile App for On-the-Go Strategy

September 17, 2012

Playcaller Helps Communications, Social Media, Marketing, Sales, Politics and Military Teams Read Opponents and Pinpoint Best Plays to Influence BETHESDA, MD – September 17, 2012 – Playmaker Systems, a consultancy and developer of systems and standards for influence professionals, today announced the availability of Playcaller™, a first-of-its-kind iOS app optimized for iPad and iPad mini that provides […]