Playmakers Release Strategy Study of MLK Dream Speech

August 27, 2013

Playmaker Systems today released a first-of-a-kind analysis of the influence strategies of Dr. Martin Luther King, Jr.  Available here, the five-page report decodes and maps the plays behind 15 passages from King’s historic Dream Speech. Delivered in Washington, D.C., at the foot of the Abraham Lincoln Memorial, Aug. 28, 1963, to 250,000 civil rights supporters, King’s […]

Standard Guidance Updates

February 19, 2013

Hi Playcallers, All systems evolve.  Here are some recent updates to ours.  Remember that all Standard Guidance updates push automatically to The Standard Table of Influence on your Playcaller App and on the the web-version: Ping Related Term Additions: “Foreshadow” and “Allude” Deflect Related Term Subtractions: “Jujitsu” and “Parrying (as in fencing)” Related Term Relocation: […]


October 12, 2012

Some light news to report from Playmaker HQ this Friday.  First, we’ve updated the ontology to account for some election-lingo that’s been burning up the airwaves but missing from our system: PING (PG).  Under Related Terms, we added “dog whistle.” JAM (JM).  Under Related Terms, we added “firebreak.” Second, believe it or not, we had […]

Ontology Updates

October 4, 2012

Hi there Playcallers, We’ve made minor updates to the Playmaker ontology this week that we want you to know about.  Among them, which you can find reflected in Playcaller Pro™ on your Playcaller App or in the web-version of The Standard Table, are as follows: RED HERRING (RD).  Under Related Terms, we added “Sandbagging.” TRIAL BALLOON (TB).  Under […]

Thank You: Playmakers Roll Out 2.0 System and App

September 17, 2012

Today, we officially launched our Playcaller App and our new 2.0 Playmaker Influence Decision System.  What began as an idea in 1995 progressed through the Playmaker system 1.0 (a.k.a., The Playmaker’s Standard), the publishing of a book (The Elements of Influence), the founding of a company (Playmaker Systems, LLC), world class engagements with Fortune 500 […]