Tuesday Webinar: Skip the Vanity Metrics, Let’s Measure Motive

February 11, 2018

In a free webinar this Tuesday, February 13, 2018, at 1:00 p.m. ET, Playmaker founder and chief executive Alan Kelly will challenge the value of conventional media metrics and propose new conventions that reveal motive and intent. With host and research guru Mark Weiner, CEO of PRIME Research Americas, Kelly will preview System 3, the third […]

Playmaker Joins a Playful Frank Conference

January 28, 2018

If you’re a zero-sum-gamer, the annual Frank conference on public interest communications might not be for you. It’s about mutual benefit and collaboration. About new bottom lines of purpose and social progress. And it’s hell-bent on having fun. This year it’s all about play. Adding to the games of the Feb. 6-9 Gainesville gathering, Playmaker […]

Trump v. Ryan: The Plays Behind the Feud

May 11, 2016

Playmaker Systems today released a one-of-a-kind analysis of the feuding presumptive GOP nominee, Donald Trump, and U.S. Speaker of the House, Paul Ryan. Called Trump Versus Ryan, the study offers a unique illustration of select influence strategies (aka, plays) that each has employed to bring the other to a political heel. Believed to have commenced when Trump made his infamous […]

Summit Talk: Strategy Meets Measurement

October 8, 2015

In the fast-growing public relations industry, strategy is still the secret sauce. Not easy to define. Not easy to measure. Not any more. Join Playmaker chief Alan Kelly and editor Bill Paarlberg of The Measurement Standard at the IPR Measurement Summit in Durham, NH, October 12-13, 2015, for a first-of-its kind case-based presentation, “Using the Tools of […]

Call Outs & Crazy Ivans: Running Plays to Tease Out a Truth

March 23, 2015

We heard this morning from The Holmes Report that our entry for PR Thought Leadership is a finalist in the 2015 SABRE awards.  Click  here to read our entrees.