Summit Talk: Strategy Meets Measurement

October 8, 2015

In the fast-growing public relations industry, strategy is still the secret sauce.  Not easy to define.  Not easy to measure.  Not any more. Join Playmaker chief Alan Kelly and editor Bill Paarlberg of The Measurement Standard at the exclusive IPR Measurement Summit in Durham, NH, October 12-13, 2015, for a first-of-its kind case-based presentation, “Using the Tools […]

Call Outs & Crazy Ivans: Running Plays to Tease Out a Truth

March 23, 2015

We heard this morning from The Holmes Report that our entry for PR Thought Leadership is a finalist in the 2015 SABRE awards.  Click  here to read our entrees.  

News Flash: Playcaller and Web Table Just Got Smarter

November 4, 2014

From Pings to Peacocks, Strategists Can Tap +1000 Free Options and Prescriptions to Manage and Master Marketplace Games Playmaker today announced that Playmaker Standard Guidance, a proprietary repository of +1000 options, prescriptions, cases and tips, is immediately available in new free versions of the Playcaller iOS app, downloadable here, and the online Standard Table of […]

Playmaker Chief Publishes ‘Dancing with the Giant.’ IJoC Feature and Video Challenge Grunig, Symmetry Comms Theory

November 1, 2013

Playmaker Systems Founder and Executive Director Alan Kelly has authored an article recently published in the International Journal of Communication. Available here, “Dancing with the Giant.  The Playmaker Influence Decision System: Challenging the Symmetric Paradigm with an Industry-Tested Periodic Table of Influence Strategies,” describes the patented table and ontology of the 24 irreducibly unique stratagems. As Kelly writes […]

Playmakers Release Strategy Study of MLK Dream Speech

August 27, 2013

Playmaker Systems today released a first-of-a-kind analysis of the influence strategies of Dr. Martin Luther King, Jr.  Available here, the five-page report decodes and maps the plays behind 15 passages from King’s historic Dream Speech. Delivered in Washington, D.C., at the foot of the Abraham Lincoln Memorial, Aug. 28, 1963, to 250,000 civil rights supporters, King’s […]