News

 

PODCAST: Mapping and Decoding Information Warfare

January 13, 2021

WHETHER AT HOME in the Capitol or abroad in the Kremlin, the plays we run are the strategies that shift positions and points of view. Please listen in to this important podcast, hosted by the Information Professionals Association, to learn how disinformation, misinformation and what I call spinformation can be mapped and decoded for collaborative and […]

RESPONDING IS LOSING: How Trump, Zuckerberg and China Out-Play Us

July 17, 2020

Something needs to be said about the strategy of response: It’s a loser’s game. Responding to an attack, rant, brag, insult or lie – whether planned or improvised – seldom slows or stops aggressors. More often it revives them. Consider four examples: TRUMP PLAYS When President Trump decries Democrats as far-left fascists he stirs the […]

ANATOMY of a STRATEGY: How Trump Flipped Fascism (or Tried)

July 8, 2020

…and how the president’s plays can be decoded, mapped and countered. Speaking at a July 3, 2020, rally at South Dakota’s Mount Rushmore National Memorial, President Donald Trump used influence strategies to excite his dedicated base – notably an attempt to reverse a rising perception that Republicans promote fascism. Using the Taxonomy of Influence Strategies as […]

Podcast Plays with PRWeek: Strategic Comms, Taking the Front Foot, Zuck and Bernie

February 21, 2020

HELLLOOO! Thanks to @Steve_J_Barrett and @Washkuch for a lively chat on the @PRWeekUS podcast: In which we discuss the PR industry’s education-practice gap and how strategic communication puts us on the front foot. Also, my takes on why Mark Zuckerberg can only play offense and how Bernie Sanders can happen. #stratcom #strategiccommunication #corpcomm #PR Tap […]

Study Decodes Russian Propaganda Plays, Reveals Putin’s Crimea-Ukraine Playbook

February 3, 2020

NEW STUDY DECODES RUSSIA’S PROPAGANDA PLAYS NATO Stratcom Centre Collaboration Reveals Putin’s Crimea Playbook. And Game Film for Ukraine? BETHESDA, MD, USA  Feb. 3, 2020 – A new article published by the NATO Strategic Communications Centre of Excellence, Decoding Crimea: Pinpointing the Influence Strategies of Modern Information Warfare, reveals precise strategies that power Russia’s information warfare […]