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ANATOMY of a STRATEGY

July 8, 2020

How President Trump flipped fascism (or tried). And how his plays can be decoded, mapped and countered. Speaking at a July 3, 2020, rally at South Dakota’s Mount Rushmore National Memorial, President Donald Trump used influence strategies to excite his dedicated base – notably an attempt to reverse a rising perception that Republicans promote fascism. Using […]

Podcast Plays with PRWeek: Strategic Comms, Taking the Front Foot, Zuck and Bernie

February 21, 2020

HELLLOOO! Thanks to @Steve_J_Barrett and @Washkuch for a lively chat on the @PRWeekUS podcast: In which we discuss the PR industry’s education-practice gap and how strategic communication puts us on the front foot. Also, my takes on why Mark Zuckerberg can only play offense and how Bernie Sanders can happen. #stratcom #strategiccommunication #corpcomm #PR Tap […]

Study Decodes Russian Propaganda Plays, Reveals Putin’s Crimea-Ukraine Playbook

February 3, 2020

NEW STUDY DECODES RUSSIA’S PROPAGANDA PLAYS NATO Stratcom Centre Collaboration Reveals Putin’s Crimea Playbook. And Game Film for Ukraine? BETHESDA, MD, USA  Feb. 3, 2020 – A new article published by the NATO Strategic Communications Centre of Excellence, Decoding Crimea: Pinpointing the Influence Strategies of Modern Information Warfare, reveals precise strategies that power Russia’s information warfare […]

Strategic Communication: Simulating a Ukraine Migraine

November 13, 2019

SIMULATIONS ARE ESSENTIAL in developed industries and professions. They help pilots, doctors and first responders execute with precision — not simply because practice makes perfect but because experimentation can be the better teacher. So why not simulate communications? And the strategies that drive it? At The Circle conference in Budapest, Hungary, I had the honor of engaging […]

Playmaker’s new ad…

October 14, 2019