News

Playmaker’s new ad…

Playmaker Announces Strategy System 3, Previews AI Spin Decoder

Playmaker Announces Strategy System 3, Previews AI Spin Decoder Update Streamlines, Simplifies the First Periodic Table of Influence Paves the Way for Groundbreaking Artificial Intelligence Tool   BETHESDA, MD,  June 5, 2018 – When President Donald Trump calls mainstream reporters The Fake News Mediawhat strategies are behind his rhetoric? According to Playmaker Systems, a specialist […]

Business Plays: CCI Conference Features Playmaker Workshop

Behind the corporate programs that drive reputation, authenticity and purpose are precise strategies that communicators use to influence and advance their agendas. On May 30, 2018, Playmaker chief Alan Kelly spelled it out, joining top communications pros at the annual Corporate Communications International conference at Baruch College in New York City. Here’s a link to his […]

Going Atomic: The Plays of Politicos, CEOs, NGOs and Bad Guys

There’s a quiet and clever conference held every year in D.C.: The National Summit on Strategic Communications. It’s a cross-industry gathering of government, military and business communications. Like none other. I was honored today to be a presenter. Here’s a link to my talk.  

Playmaker Founder to PR Industry: Tell the Truth, Stop Abetting Fake News

This Friday, Playmaker Chief Alan Kelly joins the fake news panel at the Institute for PR Bridge Conference at Georgetown University. His position: PR doesn’t battle fake news, it abets it. His challenge: Curb PR’s abuses of the 4th Estate. His mission: Measure the motive, not just the message.