Dancing with the Giant: IJoC Article and Grunig Debate

Dancing with the Giant

The Playmaker System: Challenging the Symmetric Paradigm with an Industry-Tested Periodic Table of Influence Strategies

This feature article, published in theĀ International Journal of Communications, describes The Playmaker Strategy System (System 2), a patented table and ontology of irreducibly unique stratagems, likened by its architect and the author, Alan Kelly, to exhaustive frameworks in chemistry, biology, and music. The system, which allows users to definitively decode, define, and anticipate the plans and programs of communication and influence professionals, is contrasted with the works of Dr. James E. Grunig, the communication scholar and author of The Excellence Theory among other seminal works.

Strategy Meets Symmetry

In this video series, a companion to the feature article (above), “Dancing with the Giant,” Alan Kelly, CEO of Playmaker Systems and architect of the Playmaker ontology, and Prof. James Grunig, Ph.D., the communications scholar and author of The Excellence Theory among other seminal works, discuss their respective theories and ways in which they conflict and complement one another. It is a contrast between what to Mr. Kelly is practical and actual and, to Dr. Grunig, positive and normative or, in lay terms, a meeting between strategy and symmetry.