Precision Strategy. Perfect Plays

We see an incredible future for analysts, strategists and students of influence. A revolution in communications, social media, marketing, sales, politics and information warfare.

It’s about verifying the visceral. It’s about the management and measurement of influence. It’s about the development and standardization of universally-applicable systems. And it’s about mastering the games and gamesmanship of our marketplaces — what we call play action. It’s a big picture that’s coming into view, thanks in part to a host of new technologies, media and tools that make it possible.  For more, read our essays:

Let’s Reinvent Strategy  Strategy is ripe for reinvention. It needs a new generation of thinking to jump the rails from the hard assets of the industrial society to the intangibles of today’s creative renaissance. But key to its disruption is the development of standards and systems to rationally manage and measure the work of influencers.

Let’s Get Atomic  Pretend you’re Dmitri Mendeleev, the creator of the first periodic table of chemical elements. And ask yourself, “What are the smallest and most basic units of influence? What are its atoms?” Are they words, reputations, tactics or maybe something different? Whether your job is to make and manage the message or to divine a message’s meanings and motives, we believe the answer is strategies — the most basic building blocks for analysts, strategists and students of communications, social media, marketing, sales, politics, and information warfare.

Let’s Call it a Discipline  Whether your work is to market products or out-wit terrorists, you are a playmaker, a practitioner of applied influence. You’re bound together by a common discipline for managing and measuring the activities and outputs of influence strategies (aka, plays).