About Playmaker

Playmaker offers analysts, strategists and students of influence the training, tools and techniques to decode, predict and control the plays and players of their markets. From friendly allies to covert competitors. From newsmakers to propagandists. From CEOs to politicos. From activists to terrorists.

Our touchstone is like no other – the Taxonomy of Influence Plays, first described by Founder & Chief Executive Alan Kelly in his landmark book, The Elements of Influence. It’s the centerpiece of a patented and proven decision system that distinguishes our standard-setting services and software. These include Play Action Map™, Playmaker Academy™, Playmaker Simulator™, Playmaker Wargame™, and the Playcaller App™, used by Fortune 500 companies – among them Abbott, AbbVie, Bayer, Dell, GSK, HP, Hewlett Packard Enterprise, Intel, Pandora Media, Royal Dutch Shell, SAP and VMware – and taught at The George Washington University Graduate School of Political Management and USC Annenberg School for Communication.

For more information, visit www.playmakersystems.com, follow us on facebook and twitter, or drop us a line.