About Playmaker

Playmaker Systems | Competitive Strategy and Influence Analytics

Playmaker patented services and software pinpoint, prescribe and predict the moves of your market. From friendly allies to covert competitors. From newsmakers to propagandists.

You run plays. Plays are run on you.

Playmaker Systems helps strategists and analysts decode the plays of competitors and develop and deploy the plays and programs that control them. From CEOs to politicos to activists and terrorists.

Our standard-setting Playcaller App™, Play Action Map™, Playmaker Academy™, Playmaker Wargame™ and other services are based on the Taxonomy of Influence Strategies, first described in 2006 by Founder & Chief Executive Alan Kelly in his landmark book, The Elements of Influence (Dutton/Plume). It is the centerpiece of the first, definitive ontology of strategies in business, government and society, adopted by Fortune 500 companies, including Abbott, AbbVie, Bayer, Dell, GSK, HP, Hewlett Packard Enterprise, Intel, Pandora Media, Royal Dutch Shell, SAP and VMware, and taught at The George Washington University Graduate School of Political Management and USC Annenberg School for Communication.

For more information contact us at Playmaker Systems, LLC.