About Playmaker

Playmaker Systems, LLC, based in Bethesda, Maryland, is a strategy and analytics firm. We offer analysts, practitioners and students of influence the training, tools and techniques to decode, predict and control the plays and players of their markets – from friendly allies to covert competitors, CEOs to politicos, and activists to terrorists.

Our touchstone, the Taxonomy of Influence Strategies, is like no other. First described by founder and chief executive Alan Kelly in his landmark book, The Elements of Influence, it is the centerpiece of a precise, patented and proven decision system that powers our standard-setting services and software.

These include Playmaker Consultations, Playmaker Signatures and Maps, Playmaker Workshops, and Playmaker Simulations and Wargames, used by Fortune 500 companies Abbott, AbbVie, Bayer, Dell, GSK, HP, Hewlett Packard Enterprise, Intel, Pandora Media, Royal Dutch Shell, SAP and VMware, and taught at The George Washington University Graduate School of Political Management and USC Annenberg School for Communication.

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