About Playmaker

Playmaker Systems, LLC, based in Bethesda, Maryland, USA, is a strategy and analytics firm. We offer analysts, strategists and managers of influence the tools, techniques and training to decode, predict and control the plays and players of their markets – from friendly allies to covert competitors, CEOs to politicos, and activists to terrorists.

Our touchstone, the Taxonomy of Influence Strategies, is like no other. First described by our president and founder Alan Kelly in his landmark book, The Elements of Influence, it is the centerpiece of a patented and proven decision system that powers our standard-setting services and software.

These include Playmaker Consultations, Playmaker Signatures and Maps, Playmaker Workshops, and Playmaker Simulations and Wargames – used by Fortune 500 companies Abbott, AbbVie, Bayer, Booz Allen Hamilton, Dell, GSK, HP, Hewlett Packard Enterprise, Intel, Pandora Media, Royal Dutch Shell, SAP and VMware, and taught at The George Washington University Graduate School of Political Management, USC Annenberg School for Communication, and University of Maryland Department of Communication.

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