INFLUENCE IS A GAME of moves and countermoves. A blur of social strategies that position, re-position and de-position. For a few it’s instinctive. For many it’s critical knowledge. Playmaker knows this game. Precisely. Our touchstone is like no other.

 

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“In the world of point-counter-point marketing, Alan Kelly’s system is a Rosetta Stone for decoding the plays of your marketplace and flipping them to your advantage. I’ve used it, and it works.”

— Andy Lark
 
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Going Atomic: The Plays of Politicos, CEOs, NGOs and Bad Guys

There’s a quiet and clever conference held every year in D.C.: The National Summit on Strategic Communications. It’s a cross-industry gathering of government, military and business communications. Like none other. I was honored today to be a presenter. Here’s a link to my talk.  

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Playmaker's Blog

Going Atomic: The Plays of Politicos, CEOs, NGOs and Bad Guys

There’s a quiet and clever conference held every year in D.C.: The National Summit on Strategic Communications. It’s a cross-industry gathering of government, military and business communications. Like none other. I was honored today to be a presenter. Here’s a link to my talk.  

Read More

Decoding Donald™

Trump's Strategy Signature: Plays of the Annenberg Analysis

The analysis published this week by the University of Pennsylvania’s Annenberg School for Communication, “Disruption, Demonization, Deliverance, and North Destruction: The Rhetorical Signature of Donald J. Trump,” moves us closer to solving America’s most unusual president. As well, its descriptions of Donald Trump’s foremost persuasive characteristics — what the authors Prof. Kathleen Hall Jamieson and Doron […]

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