You run plays. Plays are run on you.

Influence is a game of moves and countermoves. A blur of social strategies that position, re-position and de-position. For a few, it’s instinctive. For most, it’s new and critical knowhow.

Playmaker knows this game. Precisely.

We offer analysts, strategists and students of influence the training, tools and techniques to decode, predict and control the plays and players of their markets. Our touchstone is a system like no other.


   Explore it here

Every day and every hour, politics, military actions, terrorist events and rhetoric crowd the analyst’s operating environment. To track, understand and identify underlying strategies and themes requires a framework with remarkable flexibility and range. The Playmaker System is one — a breakthrough approach to mapping the moves and motives of state and non-state actors for enhanced situational awareness.

— Mike Ramos, Dir. of Analysis, DeWolff, Boberg & Associates, and fmr. Sr. Assoc., Booz Allen Hamilton
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Latest from Playmaker


Tuesday Webinar: Skip the Vanity Metrics, Let's Measure Motive

In a free webinar this Tuesday, February 13, 2018, at 1:00 p.m. ET, Playmaker founder and chief executive Alan Kelly will challenge the value of conventional media metrics and propose new conventions that reveal motive and intent. With host and research guru Mark Weiner, CEO of PRIME Research Americas, Kelly will preview System 3, the third […]

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Playmaker's Blog

IPR Symposium Showcases a Powerful, Conflicted Craft

The recent Institute for Public Relations Research Symposium, held Nov. 29th in New York, was a knothole in the fence that surrounds the cultish and chronically confused public relations and communications industries. Peering in and tweeting out, I had to marvel at the IPR’s clever reflection on the roles and reasons for the functions and their supporting […]

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Decoding Donald™

Trump's Strategy Signature: Plays of the Annenberg Analysis

The analysis published this week by the University of Pennsylvania’s Annenberg School for Communication, “Disruption, Demonization, Deliverance, and North Destruction: The Rhetorical Signature of Donald J. Trump,” moves us closer to solving America’s most unusual president. As well, its descriptions of Donald Trump’s foremost persuasive characteristics — what the authors Prof. Kathleen Hall Jamieson and Doron […]

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