Decode SPIN



Playmaker equips analysts, strategists and students of influence with the tools, techniques and training to decode, predict and control the plays and players of their markets – from allies to competitors, CEOs to politicos, and activists to terrorists. Our services and spin-decoding software are ground-breaking. Our touchstone is like no other. Patented, perfected and precise.

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“If you’re in the business of running plays – and who isn’t – the Playmaker management system is an essential decision tool for holding back competitors and driving message.”

— Andy Lark
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Clients and Partners

Latest from Playmaker


RESPONDING IS LOSING: How Trump, Zuckerberg and China Out-Play Us

Something needs to be said about the strategy of response: It’s a loser’s game. Responding to an attack, rant, brag, insult or lie – whether planned or improvised – seldom slows or stops aggressors. More often it revives them. Consider four examples: TRUMP PLAYS When President Trump decries Democrats as far-left fascists he stirs the […]

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Playmaker's Blog


While the player is sometimes more important than the play, like Roger Stone, the factors and variables are also crucial. Take, for example, Trump’s performance on ABC Politics where he used velocity, frequency and volume to gaslight undecided PA voters and moderator George Stephanopoulos. See this post on Twitter.

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Decoding Donald™

Trump's Lesson for Communicators: Be Fast

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]

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