Strategic Communication Isn’t an Intention. It’s a Discipline. 

It’s a contest of moves and countermoves to build brand, earn trust, share purpose, and protect reputation. A cycle of social strategies to position, re-position a de-position for competitive advantage.

Playmaker knows this game. We decode it and help you master it. Our system is like no other. Patented, perfected and precise.

 

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“Since taking The Elements of Influence course at George Washington University, the Playmaker system has become my go-to strategic public affairs guide. The system is an essential resource for anyone in the political arena.”

— Rob Shrum
 
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Strategic Communication: Simulating a Ukraine Migraine

SIMULATIONS ARE ESSENTIAL in developed industries and professions. They help pilots, doctors and first responders execute with precision — not simply because practice makes perfect but because experimentation can be the better teacher. So why not simulate communications? And the strategies that drive it? At The Circle conference in Budapest, Hungary, I had the honor of engaging […]

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Playmaker's Blog

Strategic Communication: Simulating a Ukraine Migraine

SIMULATIONS ARE ESSENTIAL in developed industries and professions. They help pilots, doctors and first responders execute with precision — not simply because practice makes perfect but because experimentation can be the better teacher. So why not simulate communications? And the strategies that drive it? At The Circle conference in Budapest, Hungary, I had the honor of engaging […]

Read More

Decoding Donald™

Trump's Lesson for Communicators: Be Fast

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]

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