INFLUENCE IS A GAME. Of moves and countermoves. A blur of social strategies that position, re-position and de-position. For some it’s instinctive. For most it’s critical.

Playmaker knows this game. We decode it and help you manage it. Our touchstone is like no other.

 

   Explore it here

“We built a frontier graduate class around [the Playmaker system] and found that our students could systematically dissect complex strategies in timely cases and anticipate opposing actions…it has enormous implications for the professions of communication and influence.”

— Jerry Swerling
 
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News

Playmaker Announces Strategy System 3, Previews AI Spin Decoder

Playmaker Announces Strategy System 3, Previews AI Spin Decoder Update Streamlines, Simplifies the First Periodic Table of Influence Paves the Way for Groundbreaking Artificial Intelligence Tool   BETHESDA, MD,  June 5, 2018 – When President Donald Trump calls mainstream reporters The Fake News Mediawhat strategies are behind his rhetoric? According to Playmaker Systems, a specialist […]

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Playmaker's Blog

Strategies for White House Reporters: Don’t Fight Trump, Play Him

When seasoned anglers hook a big one they know better than to fight the fish. Against their instincts they know to let ‘er run, to let their catch beat itself through impulse and exhaustion. In my experience most journalists lack this sensibility and training, and from my perch in Washington, D.C., this seems particularly true […]

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Decoding Donald™

Trump's Lesson for Communicators: Be Fast

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]

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