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Defeat DISINFORMATION

Playmaker equips analysts, strategists and students of influence with the tools, techniques and training to decode, predict and control the plays and players of their markets – from allies to competitors, CEOs to politicos, and activists to terrorists. Our services and spin-decoding software are ground-breaking. Our touchstone is like no other. Patented, perfected and precise.

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“The Playmaker System is the new definitive ontology for influence operations and all the more remarkable because it transcends cultures, politics and military deception in both business and civil arenas.”

— Allan Steinhardt
 
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News

Podcast Plays with PRWeek: Strategic Comms, Taking the Front Foot, Zuck and Bernie

HELLLOOO! Thanks to @Steve_J_Barrett and @Washkuch for a lively chat on the @PRWeekUS podcast: In which we discuss the PR industry’s education-practice gap and how strategic communication puts us on the front foot. Also, my takes on why Mark Zuckerberg can only play offense and how Bernie Sanders can happen. #stratcom #strategiccommunication #corpcomm #PR Tap […]

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Playmaker's Blog

ANATOMY of a NEWSJACKING: Unilever’s Dove BeSafe Campaign

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Decoding Donald™

Trump's Lesson for Communicators: Be Fast

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]

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