INFLUENCE IS A GAME. Of moves and countermoves. A blur of social strategies that position, re-position and de-position. For some it’s instinctive. For most it’s critical.

Playmaker knows this game. We decode it and help you manage it. Our touchstone is like no other.

 

   Explore it here

“The Playmaker decision system is the Rosetta Stone of Influence, the system of systems that unlocks the myriad meanings and leanings of the mainstream and social media in boardrooms and battlefields alike. It presents us with the process and tools to convert data streams into operational strategies”

— Col. Mike Daily
 
Playmaker on Twitter

Clients and Partners

Latest from Playmaker

News

Playmaker Announces Strategy System 3, Previews AI Spin Decoder

Playmaker Announces Strategy System 3, Previews AI Spin Decoder Update Streamlines, Simplifies the First Periodic Table of Influence Paves the Way for Groundbreaking Artificial Intelligence Tool   BETHESDA, MD,  June 5, 2018 – When President Donald Trump calls mainstream reporters The Fake News Mediawhat strategies are behind his rhetoric? According to Playmaker Systems, a specialist […]

Read More

Playmaker's Blog

Soap Box Heckler: PR is Not a Profession

Last week at the 2nd Annual IPR Bridge Conference I asked a panel of PR scholars if they were comfortable with the title of their talk, “How Public Relations Theory Matters to the Profession.” In my experience, the term “profession” is too easily and often breezily attached to a trade that shuns licensure and seldom suffers for […]

Read More

Decoding Donald™

Trump's Lesson for Communicators: Be Fast

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]

Read More