Decode SPIN

Preempt PROPAGANDA

Defeat DISINFORMATION

Playmaker equips analysts, strategists and students of influence with the tools, techniques and training to decode, predict and control the plays and players of their markets – from allies to competitors, CEOs to politicos, and activists to terrorists. Our services and spin-decoding software are ground-breaking. Our touchstone is like no other. Patented, perfected and precise.

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“By understanding the plays we could make — or have made on us — we were able to better analyze what was happening in the external world and anticipate how that might affect us.”

— Jan Botz
 
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News

PODCAST: Mapping and Decoding Information Warfare

WHETHER AT HOME in the Capitol or abroad in the Kremlin, the plays we run are the strategies that shift positions and points of view. Please listen in to this important podcast, hosted by the Information Professionals Association, to learn how disinformation, misinformation and what I call spinformation can be mapped and decoded for collaborative and […]

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Playmaker's Blog

EXCERPT FROM BEYOND POST-COMMUNICATION: Macnamara's New Book Challenges and Provokes

FEW SCHOLARS see their field as clearly as Jim Macnamara, the prolific professor of communication and public relations, and fewer still give balance and voice to what is contrary. I was glad then to be interviewed by Jim for his new book, Beyond Post-Communication: Challenging Disinformation, Deception, and Manipulation, and thankful for his even-handed treatment of our […]

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Decoding Donald™

Trump's Lesson for Communicators: Be Fast

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]

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