INFLUENCE IS A GAME. Of moves and countermoves. A blur of social strategies that position, re-position and de-position. For some it’s instinctive. For most it’s critical.

Playmaker knows this game. We decode it and help you manage it. Our touchstone is like no other.

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“If you’re in the business of running plays – and who isn’t – the Playmaker management system is an essential decision tool for holding back competitors and driving message.”

— Andy Lark
 
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Strategic Communication: Simulating a Ukraine Migraine

SIMULATIONS ARE ESSENTIAL in developed industries and professions. They help pilots, doctors and first responders execute with precision — not simply because practice makes perfect but because experimentation can be the better teacher. So why not simulate communications? And the strategies that drive it? At The Circle conference in Budapest, Hungary, I had the honor of engaging […]

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Decoding Donald™

Trump's Lesson for Communicators: Be Fast

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]

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