Decode SPIN



Playmaker gives analysts, strategists and students of influence the tools, techniques and training to decode, predict and control the plays and players of their markets – from allies to competitors, CEOs to politicos, activists to terrorists.

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Latest from Playmaker


Study Decodes Russian Propaganda Plays, Reveals Putin's Crimea-Ukraine Playbook

NEW STUDY DECODES RUSSIA’S PROPAGANDA PLAYS NATO Stratcom Centre Collaboration Reveals Putin’s Crimea Playbook. And Game Film for Ukraine? BETHESDA, MD, USA  Feb. 3, 2020 – A new article published by the NATO Strategic Communications Centre of Excellence, Decoding Crimea: Pinpointing the Influence Strategies of Modern Information Warfare, reveals precise strategies that power Russia’s information warfare […]

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Playmaker's Blog

Strategic Communication: Simulating a Ukraine Migraine

SIMULATIONS ARE ESSENTIAL in developed industries and professions. They help pilots, doctors and first responders execute with precision — not simply because practice makes perfect but because experimentation can be the better teacher. So why not simulate communications? And the strategies that drive it? At The Circle conference in Budapest, Hungary, I had the honor of engaging […]

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Decoding Donald™

Trump's Lesson for Communicators: Be Fast

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]

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