INFLUENCE IS A GAME of moves and countermoves. A blur of social strategies that position, reposition and de-position. For a few it’s instinctive. For many it’s critical knowledge. Playmaker knows this game. Precisely. Our system is like no other.


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“The Playmaker system is a breakthrough for strategic communication management. It offers for global communications a common lexicon and a proven method that helps us develop and drive our agenda in a hyper-competitive marketplace.”

— Herbert Heitmann
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Latest from Playmaker


Sentiment Symposium: Playmaker to Preview AI Spin and Propaganda Decoder

What’s beyond sentiment? Precision strategies that drive motives and emotions. Join me at Seth Grimes’ signature event, the Sentiment Analysis Symposium, March 26-27, in New York, where I’ll preview at 11:50 a.m. on the 27th a breakthrough AI system that detects and decodes spin, propaganda and other forms of fake news. For background, visit this […]

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Playmaker's Blog

Radoli's Take: Netanyahu's Peacock Nets Iran's Restraint

Playmaker Don Radoli has an eye for influence strategy and the gamesmanship it propels. Watching the high drama of the recent Munich Security Conference, Radoli broke down the influence plays of Israeli Prime Minister Benjamin Netanyahu, who took to the podium and raised what he claimed was a piece of a downed Iranian drone. Using the Taxonomy […]

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Decoding Donald™

Trump's Strategy Signature: Plays of the Annenberg Analysis

The analysis published this week by the University of Pennsylvania’s Annenberg School for Communication, “Disruption, Demonization, Deliverance, and North Destruction: The Rhetorical Signature of Donald J. Trump,” moves us closer to solving America’s most unusual president. As well, its descriptions of Donald Trump’s foremost persuasive characteristics — what the authors Prof. Kathleen Hall Jamieson and Doron […]

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