Flag & Filter SPIN
Model and Manage INFLUENCE
Predict and Prescribe STRATEGY
Playmaker equips analysts, strategists and managers of influence with the tools, techniques and training to decode, predict and control the plays and players of their markets – from allies to competitors, CEOs to politicos, and activists to terrorists. Our services and spin-decoding software are ground-breaking. Our touchstone is like no other. Patented, perfected and precise.
“In the Elements of Influence, Alan Kelly emerges as one of the most original theorists in years. Shrewd practitioners will use his system, while scholars scientifically test it, far into the future.”
Playmaker on Twitter
SPACE STRATEGY Who won at optics? That would be @richardbranson - He's about #humanity. Who won at messaging? That… twitter.com/i/web/status/14178…
Let’s face it, REPUTATION IS A DOG WHISTLE to do no harm. So it’s managed with soft, low-risk plays that evade, app… twitter.com/i/web/status/14178…
Indeed...We are all propagandists now. My only quibble is that we always have been. @jenmerceica theconversation.com/we-are-all… via @ConversationUS
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Latest from Playmaker
News
PODCAST: Mapping and Decoding Information Warfare
WHETHER AT HOME in the Capitol or abroad in the Kremlin, the plays we run are the strategies that shift positions and points of view. Please listen in to this important podcast, hosted by the Information Professionals Association, to learn how disinformation, misinformation and what I call spinformation can be mapped and decoded for collaborative and […]
Playmaker's Blog
TWITTER STRATEGY: Columnist Michael Gerson Uses Factors to Influence
There’s no doubt that in the influence business the play is paramount. But what about the variables that influence the influence –what in the Playmaker Influence System is called Factors of Influence? Conservative columnist #MichaelGerson knows that message matters, but it might be how he packages, times and repeats his content that makes his tweets […]
Decoding Donald™
Trump's Lesson for Communicators: Be Fast
For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]