Flag & Filter SPIN

Model and Manage INFLUENCE

Predict and Prescribe STRATEGY

Playmaker equips analysts, strategists and managers of influence with the tools, techniques and training to decode, predict and control the plays and players of their markets – from allies to competitors, CEOs to politicos, and activists to terrorists. Our services and spin-decoding software are ground-breaking. Our touchstone is like no other. Patented, perfected and precise.

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“The Playmaker System is the new definitive ontology for influence operations and all the more remarkable because it transcends cultures, politics and military deception in both business and civil arenas.”

— Allan Steinhardt
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Clients and Partners

Latest from Playmaker


PODCAST: Mapping and Decoding Information Warfare

WHETHER AT HOME in the Capitol or abroad in the Kremlin, the plays we run are the strategies that shift positions and points of view. Please listen in to this important podcast, hosted by the Information Professionals Association, to learn how disinformation, misinformation and what I call spinformation can be mapped and decoded for collaborative and […]

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Playmaker's Blog

YOUTUBE HAS A STRATEGY. And it's Not Magic Dust.

It shouldn’t be news in The Washington Post or anywhere. But this analysis of YouTube’s ducking of congressional crossfire has me shaking my head. Quoted is Harvard Law School’s Evelyn Douek who posits, “(It’s) YouTube magic dust. It’s just the only explanation for how they keep managing to stay off in the shadows while the other […]

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Decoding Donald™

Trump's Lesson for Communicators: Be Fast

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]

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