Flag & Filter SPIN

Model and Manage INFLUENCE

Predict and Prescribe STRATEGY

Playmaker equips analysts, strategists and managers of influence with the tools, techniques and training to decode, predict and control the plays and players of their markets – from allies to competitors, CEOs to politicos, and activists to terrorists. Our services and spin-decoding software are ground-breaking. Our touchstone is like no other. Patented, perfected and precise.

 What’s your play?  Tap here. 

“The Elements of Influence is a remarkable and timely book. It’s also a good read, not only for those in the professions of influence, but for those of us subject to their maneuverings. No one in marketing, sales, public relations, lobbying, and other forms of psychological influence can call their understanding complete without first examining what Alan Kelly has written.”

— James S. O’Rourke, IV, Ph.D.
 
Playmaker on Twitter

Clients and Partners

Latest from Playmaker

News

INFORMATION WAR: Playmaker Videos Break Down the Strategies of Ukraine-Russia

If information is the new munition of war, then influence is the weapon that fires it. Find out in this series of two-minute videos what strategies are powering and plundering the Ukraine-Russia conflict.

Read More

Playmaker's Blog

ON THE HILL: Political Plays in the Ukraine War

SUNDAY SHOW Watch Alan Kelly’s live TV breakdown of the influence plays of the Russia-Ukraine information war. #IO #stratcom #influence #strategy

Read More

Decoding Donald™

Trump's Lesson for Communicators: Be Fast

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]

Read More