INFLUENCE IS A GAME. Of moves and countermoves. A blur of social strategies that position, re-position and de-position. For some it’s instinctive. For most it’s critical.

Playmaker knows this game. We teach it and help you manage it. Our touchstone is like no other.

 

   Explore it here

“Since taking The Elements of Influence course at George Washington University, the Playmaker system has become my go-to strategic public affairs guide. The system is an essential resource for anyone in the political arena.”

— Rob Shrum
 
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News

Playmaker Announces Strategy System 3, Previews AI Spin Decoder

Playmaker Announces Strategy System 3, Previews AI Spin Decoder Update Streamlines, Simplifies the First Periodic Table of Influence Paves the Way for Groundbreaking Artificial Intelligence Tool   BETHESDA, MD,  June 5, 2018 – When President Donald Trump calls mainstream reporters The Fake News Mediawhat strategies are behind his rhetoric? According to Playmaker Systems, a specialist […]

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Playmaker's Blog

Edward Bernays Foresaw the Fakes. That’s Why PR Throws Him Under the Bus.

An excited member of the PR trade recently tweeted, “Strategic Communications and #PR is an ethical practice. We’ve come a long way from Edward Bernays.” She was referring to the publication of 16 new principles of ethical practice by Global Alliance, a collective of PR practitioners, academics and associations. And she was throwing the father […]

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Decoding Donald™

Trump's Lesson for Communicators: Be Fast

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]

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