Flag & Filter SPIN

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Playmaker equips analysts, strategists and managers of influence with the tools, techniques and training to decode, predict and control the plays and players of their markets – from allies to competitors, CEOs to politicos, and activists to terrorists. Our services and spin-decoding software are ground-breaking. Our touchstone is like no other. Patented, perfected and precise.

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I’ve used Playmaker at two Fortune 100 companies with very good market and revenue share results. Alan Kelly’s innovative taxonomy and decision system help my teams plan, analyze, anticipate, rapidly respond to, and win tight contests in the commercial, enterprise and public sectors.

— Jim Ganthier
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Latest from Playmaker


RELEASED: Prototype Card Game Free to Testers

Contact: Rees Powell rpowell@playmakersystems.com PLAYMAKER SYSTEMS RELEASES PROTOTYPE GAME Open for Testing: Code-Cracking Beta Edition Reveals the Plays of Influence, Disinformation, Fake News and Spin. Even Crazy Relatives BETHESDA, MD, USA  Oct. 21, 2021 – In today’s epidemic of rhetoric you’re probably exhausted by the games that advertisers, online bullies, politicians, and your own kids play to […]

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Playmaker's Blog

WHY RESPONDING IS LOSING: Three Lessons to Learn

When sentiment and stories go negative it’s common policy to hit back, especially at bad actors and their #disinformation. But in contests of influence there are three reasons why the impulse to respond can backfire and three lessons to learn: Adopt a mindset for offense, not just defense. Vary your strategies to avoid being played. […]

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Decoding Donald™

Trump's Lesson for Communicators: Be Fast

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]

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