INFLUENCE IS A GAME of moves and countermoves. A blur of social strategies that position, reposition and de-position. For a few it’s instinctive. For many it’s critical knowledge. Playmaker knows this game. Precisely. Our touchstone is like no other.


   Explore it here

“Alan Kelly’s playbook reads like an insider’s field guide to the ins and outs of positioning warfare. Master it, and you can play with pros anytime.”

— Geoffrey A. Moore
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Latest from Playmaker


Playmaker Founder to PR Industry: Tell the Truth, Stop Abetting Fake News

This Friday, Playmaker Chief Alan Kelly joins the fake news panel at the Institute for PR Bridge Conference at Georgetown University. His position: PR doesn’t battle fake news, it abets it. His challenge: Curb PR’s abuses of the 4th Estate. His mission: Measure the motive, not just the message. 

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Playmaker's Blog

Words are Public. Strategy is Secret. Not for Long.

Seth Grimes’ Sentiment Analysis Symposium, held this week in New York City, proved again to be the place for miners of data gold. But presentations on bots, voice and emotion suggested something bigger. Human analytics, anyone? Playmaker chief Alan Kelly helped stretch the agenda with his talk, Beyond Sentiment: Mining for Strategy and Motive. To […]

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Decoding Donald™

Trump's Strategy Signature: Plays of the Annenberg Analysis

The analysis published this week by the University of Pennsylvania’s Annenberg School for Communication, “Disruption, Demonization, Deliverance, and North Destruction: The Rhetorical Signature of Donald J. Trump,” moves us closer to solving America’s most unusual president. As well, its descriptions of Donald Trump’s foremost persuasive characteristics — what the authors Prof. Kathleen Hall Jamieson and Doron […]

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