Flag & Filter SPIN

Model and Manage INFLUENCE

Predict and Prescribe STRATEGY

Playmaker equips analysts, strategists and managers of influence with the tools, techniques and training to decode, predict and control the plays and players of their markets – from allies to competitors, CEOs to politicos, and activists to terrorists. Our services and spin-decoding software are ground-breaking. Our touchstone is like no other. Patented, perfected and precise.

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“Alan’s a true pioneer, not only for his breakthrough ontology but for the apps that mine for strategy. If you’re in the persuasion business his book is a must-read and his systems are a must-have.”

— Allan Steinhardt
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Latest from Playmaker


RELEASED: Prototype Card Game Free to Testers

Contact: Rees Powell rpowell@playmakersystems.com PLAYMAKER SYSTEMS RELEASES PROTOTYPE GAME Open for Testing: Code-Cracking Beta Edition Reveals the Plays of Influence, Disinformation, Fake News and Spin. Even Crazy Relatives BETHESDA, MD, USA  Oct. 21, 2021 – In today’s epidemic of rhetoric you’re probably exhausted by the games that advertisers, online bullies, politicians, and your own kids play to […]

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Playmaker's Blog

PLAYS OF EMPIRES: How Cyril Schooled Nestorius

Cyril of Alexandria vs. Nestorius of Constantinople A case analysis of influence strategies in a pre-modern conflict. by Guest Blogger Julian Köck In the first couple of centuries of its existence, Christianity underwent a rather chaotic time of schisms and fights for influence. The interests of bishops for improving their status regularly led to prolonged […]

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Decoding Donald™

Trump's Lesson for Communicators: Be Fast

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]

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