Decode SPIN



Playmaker equips analysts, strategists and students of influence with the tools, techniques and training to decode, predict and control the plays and players of their markets – from allies to competitors, CEOs to politicos, and activists to terrorists. Our services and spin-decoding software are ground-breaking. Our touchstone is like no other. Patented, perfected and precise.

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“The Playmaker system is the gold standard. In my two decades at the Pentagon, it’s the only model I’ve used that incorporates all the human plays of strategic decision making. It does so in a way that they can be measured and it’s ideal for wargames and simulations.”

— George Capen
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Latest from Playmaker


RESPONDING IS LOSING: How Trump, Zuckerberg and China Out-Play Us

Something needs to be said about the strategy of response: It’s a loser’s game. Responding to an attack, rant, brag, insult or lie – whether planned or improvised – seldom slows or stops aggressors. More often it revives them. Consider four examples: TRUMP PLAYS When President Trump decries Democrats as far-left fascists he stirs the […]

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Playmaker's Blog

ELECTION PLAY ACTION: Trump's Plays to Stop the Vote, and How Biden Can Counter Him

From my @playmakeralan, here’s a tweet-by-tweet boil-down of the game that Trump is playing NOW to @stopthevote…and how Biden can counter him TODAY. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Post by Alan Kelly

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Decoding Donald™

Trump's Lesson for Communicators: Be Fast

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]

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