Decode SPIN

Preempt PROPAGANDA

Defeat DISINFORMATION

Playmaker equips analysts, strategists and students of influence with the tools, techniques and training to decode, predict and control the plays and players of their markets – from allies to competitors, CEOs to politicos, and activists to terrorists. Our services and spin-decoding software are ground-breaking. Our touchstone is like no other. Patented, perfected and precise.

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“The clinics are fun and instructive….applying a rational approach to what otherwise might be just intuitive. I’d recommend it to anyone who is looking to raise a team’s level of excellence in external communications.”

— Jan Botz
 
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Latest from Playmaker

News

PODCAST: Mapping and Decoding Information Warfare

WHETHER AT HOME in the Capitol or abroad in the Kremlin, the plays we run are the strategies that shift positions and points of view. Please listen in to this important podcast, hosted by the Information Professionals Association, to learn how disinformation, misinformation and what I call spinformation can be mapped and decoded for collaborative […]

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Playmaker's Blog

200 TWEETS: Pompeo's Plays to Exit...and Reenter

Outgoing U.S. Secretary of State Mike Pompeo is lately running plays…200 tweets worth. But what are they? And what’s behind them.? Inspired by Jeffrey Lewis‘ dissection in Foreign Policy, Kings College grad Katherine Nichols took a look at the Secretary’s game through the lens of the Playmaker Taxonomy. Here’s our video call.

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Decoding Donald™

Trump's Lesson for Communicators: Be Fast

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]

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