INFLUENCE IS A GAME of moves and countermoves. A blur of social strategies that position, re-position and de-position. For some it’s instinctive. For most it’s critical.

Playmaker knows this game. We teach it and help you manage it. Our touchstone is like no other.

 

   Explore it here

“Since taking The Elements of Influence course at George Washington University, the Playmaker system has become my go-to strategic public affairs guide. The system is an essential resource for anyone in the political arena.”

— Rob Shrum
 
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News

Playmaker Announces Strategy System 3, Previews AI Spin Decoder

Playmaker Announces Strategy System 3, Previews AI Spin Decoder Update Streamlines, Simplifies the First Periodic Table of Influence Paves the Way for Groundbreaking Artificial Intelligence Tool   BETHESDA, MD,  June 5, 2018 – When President Donald Trump calls mainstream reporters The Fake News Mediawhat strategies are behind his rhetoric? According to Playmaker Systems, a specialist […]

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Playmaker's Blog

The Plays of Alex Jones. Influence Strategies that Killed Infowars. And Counterplays to Come.

The digital excommunication of hard-right showman Alex Jones and Infowars, his social media juggernaut, is a compact case study on the choices and consequences of influence strategy and the makings for a modern First Amendment showdown. Set against the Taxonomy of Influence Strategies, here’s my take on the play action of this developing political and […]

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Decoding Donald™

Trump's Strategy Signature: Plays of the Annenberg Analysis

The analysis published this week by the University of Pennsylvania’s Annenberg School for Communication, “Disruption, Demonization, Deliverance, and North Destruction: The Rhetorical Signature of Donald J. Trump,” moves us closer to solving America’s most unusual president. As well, its descriptions of Donald Trump’s foremost persuasive characteristics — what the authors Prof. Kathleen Hall Jamieson and Doron […]

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