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Playmaker gives analysts, strategists and students of influence the tools, techniques and training to decode, predict and control the plays and players of their markets – from allies to competitors, CEOs to politicos, activists to terrorists.

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“The Elements of Influence is a remarkable and timely book. It’s also a good read, not only for those in the professions of influence, but for those of us subject to their maneuverings. No one in marketing, sales, public relations, lobbying, and other forms of psychological influence can call their understanding complete without first examining what Alan Kelly has written.”

— James S. O’Rourke, IV, Ph.D.
 
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Latest from Playmaker

News

Podcast Plays with PRWeek: Strategic Comms, Taking the Front Foot, Zuck and Bernie

HELLLOOO! Thanks to @Steve_J_Barrett and @Washkuch for a lively chat on the @PRWeekUS podcast: In which we discuss the PR industry’s education-practice gap and how strategic communication puts us on the front foot. Also, my takes on why Mark Zuckerberg can only play offense and how Bernie Sanders can happen. #stratcom #strategiccommunication #corpcomm #PR Tap […]

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Playmaker's Blog

Podcast Plays with PRWeek: Strategic Comms, Taking the Front Foot, Zuck and Bernie

HELLLOOO! Thanks to @Steve_J_Barrett and @Washkuch for a lively chat on the @PRWeekUS podcast: In which we discuss the PR industry’s education-practice gap and how strategic communication puts us on the front foot. Also, my takes on why Mark Zuckerberg can only play offense and how Bernie Sanders can happen. #stratcom #strategiccommunication #corpcomm #PR Tap […]

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Decoding Donald™

Trump's Lesson for Communicators: Be Fast

For all the plays that President Donald Trump runs it might be speed more than strategy that gives the president his unique political edge. Even when he’s been beaten. In the wake of a midterm thumping, Trump delivered another clinic in perception management and information warfare. By 8 a.m., he tweeted to House Democrats that […]

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