The Standard Table of Influence™

Strategies that monitor, shape and educate.

Strategies that calibrate ideas and signal intentions.

TestPreview to play

The release of preliminary concepts or tentative plans.

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PingPulse to play

The oblique exploration or suggestion of implied interests or positions.

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PauseWait to play

The deliberate suspension of activity or interaction.

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Strategies that shape players, plans and market discussions.

DescribeInform to define

The impartial description or instruction of facts and information.

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ProjectInvoke to enrich

The attachment by a player to an issue, idea, event, brand or reputation.

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RecastRevise to redefine

The reinterpretation or repositioning of information, players and platforms.

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FilterEdit to omit

The selective use of information, facts and figures.

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Strategies that redirect, salvage and stop play action.

Strategies that reroute, shun and conceal play action.

DiscloseReveal to reroute

The voluntary disclosure of a flaw, mistake or controversy.

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RejectRepudiate to separate

The disavowal of or distancing from a player, issue, idea, event or brand.

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DeflectDodge to divert

The evasion of a query, attack or insinuation.

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DecoyDistract to conceal

The diversion of a player from another's position or plan.

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Strategies that salvage, slow and reverse play action.

ConcedeCome clean to recover

The acknowledgment of a flaw, mistake or controversy.

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CrowdCopy to keep up

The adoption or mimicry of an established player, position or idea.

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PreemptCo-opt to control

The adoption of an established position or idea, often presumptuous or unjustified.

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JamDisrupt to disable

The interruption or disorientation of communications, processes or plans.

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Strategies that assert a player’s position and provoke others.

Strategies that compel, corner and expose players and plans.

ChallengeEncourage to act

The invitation to make, take or modify a position.

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DeclareStipulate to dictate

The assertion of an idea, opinion or position as true or real.

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LabelReduce to reposition

The rebranding of an idea, event, player or product with a meme, sound bite or jingle.

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ReflectExpose to persuade

The communication of contrary facts, acts and other commitments and claims.

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Strategies that de-position players and elicit reactions.

Call OutDisparage to de-position

The derision of a player, issue, symbol or point of view.

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PeacockPreen to be seen

The boastful or brazen promotion of an idea, opinion, novelty or innovation.

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BaitTaunt to trap

The provocation of a player to act against its self-interest.

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A stratagem that transcends classes and other strata.

PassRetreat to regroup

The withdrawal from a position or point of view.

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Third parties who run plays on behalf of others.

PartnerA coequal

A surrogate who operates as a peer in pursuit of a common agenda.

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ProxyA hired gun

A surrogate who advocates for another player, typically for consideration.

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PlantA secret ally

A surrogate whose methods and motives are unattributed or unknown to others.

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Related Terms

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See also



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Standard Guidance

For communicators, social media managers, marketers, sales people, politicos, war fighters and more.

At the front line of The Playmaker Influence Decision System is the first taxonomy of  the most basic influence stratagems observed in communication, social media, marketing, sales, politics and the military.  Inspired by the periodic table of chemical elements, The Standard Table of Influence identifies, organizes the irreducibly unique strategies of influence — what we call plays.

How is it organized?  Each of the 24 named plays is assigned to one of three overarching classes (shown along The Table’s top row as Assess, Condition and Engage) and then to one of the seven underlying subclasses (shown in The Table’s second row as  Test, Divert, Frame, Freeze, Press, Preempt and Provoke).

For a free printable copy of The Standard Table of Influence, please click here or expand and explore the table above.  For a mobile experience, download the Playcaller App for iPad and iPhone.

Click here for printable version of The Standard Table of Influence!

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