Standard Cycles of Influence™

You run plays.  Plays are run on you.  Here’s how.

Supporting The Playmaker Standard are two hand-in-glove methodologies that explain how plays are conceived, introduced and managed in realtime for competitive and collaborative advantage.  Their benefit is to help playmakers hone a strategy, fashion it into set plays, apply those plays to a setting or circumstance, listen and gauge reaction, make another move, leave the scene, or keep managing it.

The Basic Cycle.  This two-player model illustrates the ongoing evaluation, planning, simulation, and execution of plays between a focal player (you) and a rival—a continuous cycle of positioning, re-positioning and de-positioning for competitive advantage.

The Full Cycle.  This multi-player model illustrates the interaction of a marketplace’s three fundamental influence cycles—a continuous coordination of contrary and complementary plays between a focal player (you), rivals, allies and independents.

For a free printable copy of the Standard Cycles of Influence, please click here.