Presenting the new lingua franca for influence professionals.
The Playmaker System is a patented three-part innovation for professionals in communication, social media, marketing, sales, politics and information warfighting. Acclaimed by business and academic leaders as a breakthrough ontology, it gives influencers the ability to pinpoint, manage and measure the strategies of their marketplace with unprecedented clarity and efficiency.
The Standard Table of Influence. A definitive taxonomy of the 24 most basic stratagems in communication, social media, marketing, sales, politics and the military, among other influence industries. Chemists have their atoms. Biologists have their species. And now you have yours. Adopted at global Fortune 200 corporations and taught at leading research universities, the Playmaker system comprises three easy-to-use frameworks:
Standard Cycles of Influence. Two hand-in-glove methodologies that explain how plays are conceived, introduced and managed in real-time for competitive and collaborative advantage.
Standard Factors of Influence. A simplified reference of the many factors that describe and determine the context of plays.
For a free printable infographic of The Playmaker System, please click here.