Playmaker Chief Publishes ‘Dancing with the Giant.’ IJoC Feature and Video Challenge Grunig, Symmetry Comms Theory

November 1, 2013

Playmaker Systems Founder and Executive Director Alan Kelly has authored an article recently published in the International Journal of Communication. Available here, “Dancing with the Giant.  The Playmaker Influence Decision System: Challenging the Symmetric Paradigm with an Industry-Tested Periodic Table of Influence Strategies,” […]

Playmakers Release Strategy Study of MLK Dream Speech

August 27, 2013

Playmaker Systems today released a first-of-a-kind analysis of the influence strategies of Dr. Martin Luther King, Jr.  Available here, the five-page report decodes and maps the plays behind 15 passages from King’s historic Dream Speech. Delivered in Washington, D.C., at the […]

Playmaker Systems Releases Influence Decision System 2.0

September 17, 2012

First Patented Decision System for Influence Professionals Perfected by Exhaustive Field Testing at Fortune 500 Corporations and Leading Research Universities. White Paper Details System’s Evolution BETHESDA, MD – September 17, 2012 – Influence is arguably the most important outcome of any […]

Playmaker Systems Releases Mobile App for On-the-Go Strategy

September 17, 2012

Playcaller Helps Communications, Social Media, Marketing, Sales, Politics and Military Teams Read Opponents and Pinpoint Best Plays to Influence BETHESDA, MD – September 17, 2012 – Playmaker Systems, a consultancy and developer of systems and standards for influence professionals, today announced the […]