Read the whitepaper, The Playmaker System: For Information Warfighters and Analysts
It’s as if we’ve begun the Manhattan Project without first understanding the properties of uranium and plutonium.
We are fighting information and intelligence wars on a global scale, yet we know remarkably little about our ammunition. The facts are, we’re practicing information warfare without knowing our professional operating units. And we’re fighting asymmetric wars against stateless foes centered on intangible assets like brand, trust, reputation, and credibility. But rather than bullets, our weapons — as well as our enemies’ weapons — are the plays they run. For example:
- Islamic extremists are experts in symbolism, so it’s the Screen strategy they put to work. They know what to say, and what not to, so it’s the Filter they also prefer.
- Conventional threats run plays too. China, the cradle of strategy, knows to limit information first and divert attention second. Party operatives run unapologetic Jams on free-thinking activists. And they run Red Herrings to distract other from their methods.
Whether at the hands of terrorist cells or ancient monoliths, influence strategy has emerged as the organizing discipline for modern warfare and conflict. Every blog, tweet and update, are the telltale tracks of hostiles. So is every al-Jazeera audio recording, every utterance on state-run CCTV, every message board quip and jihadi video post. They are, in fact, master playmakers.
If we’re going to fight information wars, today’s military needs a common operating language against which to execute and a standard by which to measure and manage endstate success. Ask us about our work and military clientele. Or read our whitepaper on military and national security applications and benefits. You’ll see how The Playmaker System is helping win hearts and minds, one play at a time.