Plays for the Presidency™


ENTER THE PRETENDER: Christie Floats in for 2024

November 16, 2021

Here we are, practically on the eve of the 2024 elections, and Chris Christie, former governor of New Jersey, is floating his candidacy. Hey, it’s me, he’s purring to king makers. I’m Trump’s best friend. I’m Biden’s worst enemy. And I’ll eat Xi Jinping for breakfast. The pretext for his sudden emergence is not to […]

ANATOMY of a STRATEGY: How Trump Flipped Fascism (or Tried)

July 8, 2020

…and how the president’s plays can be decoded, mapped and countered. Speaking at a July 3, 2020, rally at South Dakota’s Mount Rushmore National Memorial, President Donald Trump used influence strategies to excite his dedicated base – notably an attempt to reverse a rising perception that Republicans promote fascism. Using the Taxonomy of Influence Strategies as […]

Plays for the Presidency 2020

November 11, 2019

PLAYS FOR THE PRESIDENCY 2020 is where chemistry meets strategy. It’s where the Taxonomy of Influence Strategies (aka, the first periodic table of spin) pinpoints the moves and motives of presidential hopefuls. It’s how we decode the plays they’re running, the supporting plays their allies employ and, most important, the counter plays of their rivals. Read on!

With 2020 Hindsight: Told You So!

November 5, 2019

As we enter 2020 it’s clearer than ever that Donald Trump can’t be stopped through conventional strategies of influence. Framing plays that recast his narratives are muted, call outs on his lies are oddly irrelevant, and baits of his ego seem only to fuel it. Our very unconventional 45th president thrives on conflict because he and his […]

Influence Strategy: The Plays That Delivered The Donald

November 9, 2016

With gratitude to the terrific team at SiriusXM POTUS, our coverage of the plays for the 2016 presidency began 26 months ago, Aug. 27, 2014 with Joe Biden drafting his boss, Jeb Bush running coy deflects, Chris Christie finessing the Bridgegate label, Hillary Clinton booking prime-time preenings, Ted Cruz holding a crouch-to-pounce position, Rand Paul lofting trial balloons, and Rick Perry […]