Alan Kelly, Founder and Executive Director

Alan Kelly is a visionary strategist, author, professor, political analyst, and award-winning Silicon Valley entrepreneur. Today he is the Founder and Executive Director of Playmaker Systems, LLC, a Washington D.C. area management consulting firm that specializes in competitive strategy and whose services and products are based on a breakthrough decision system for influence professionals. The firm’s clients and partners include Abbott, Bayer, Dell, HP, Intel, Royal Dutch Shell, SAP, the U.S. Department of Defense, and VMware.

Kelly’s work is driven by a simple idea:  That influence – like chemistry, biology, language and even music – is underlain by a single system of irreducibly unique elements. In this regard, he envisions a modern lingua franca for managers of reputations, brands and other intangible assets, applicable across industries, governments and cultures.

Kelly’s development of a breakthrough periodic table of influence in 2004 is testament to his vision for a comprehensive standard in the industries of influence – notably management, strategy, marketing, sales, advertising, public relations, public affairs, and information warfare. It is a system that names, describes and prescribes the work of influence strategists (i.e., playmakers) everywhere, exhaustively catalogued in his landmark bookThe Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz (Penguin Books 2006).

Kelly is an Adjunct Professor of Political Management at The George Washington University where he teaches a frontier graduate course entitled, Political Strategy and Simulation. He was earlier an Adjunct Professor at the USC Annenberg School of Communication. Kelly blogs at The Huffington Post and is a regular contributor to Sirius XM satellite radio, P.O.T.U.S. 124, in the weekly segment Plays for the Presidency, a feature he co-created in 2008.

In technology and marketing, Kelly is known for his founding and leadership of Applied Communications Group, a San Francisco-based public relations and research firm that earned distinction for its quantitative grounding and unique philosophy of competitive communications. From its formation in 1992 to the sale of its assets in 2003, the firm garnered numerous best-in-class recognitions for its work with Oracle, Hewlett–Packard, Cisco, Sun Microsystems, Genentech, VeriSign, PayPal, Veritas Software, BEA Systems, TechNet and Informatica, among others.

Kelly, 55, holds a Master’s Degree in Communication Research from Stanford University and a Bachelor’s Degree in Public Relations from the University of Southern California. He is a member of the Arthur W. Page Society.  Kelly lives with his wife and two children in Maryland and enjoys racing his Etchells one-design sailboat, Playmaker.

Email Alan Kelly, call 301-654-6500 or follow him on Twitter @playmakeralan.