If necessity is the mother of invention, then our preoccupation with influence is the mother of the Playmaker system. Whether as buyers of products or voters for politicians, we are today as consumed by the meaning of things as their messages. […]
When Today’s morning anchor Matt Lauer asked Donald Trump if he’d say to the former P.O.W. and sitting senator John McCain what he said on the campaign trail, Trump cut in, effectively accusing Lauer of bad journalism. If he’d known the […]
Hi everyone. Since I’m such a great speaker – I mean a really great speaker – I’m going to show you how great a writer I am and let you in on a couple of my secrets for having a reputation […]
We heard this morning from The Holmes Report that our entry for PR Thought Leadership is a finalist in the 2015 SABRE awards. Click here to read our entrees.
“Since taking The Elements of Influence course at George Washington University, the Playmaker system has become my go-to strategic public affairs guide. The system is an essential resource for anyone in the political arena.” — , Director of Political Advocacy, CTIA – The Wireless Association