Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

I’m Freddy Gray, Says Hillary. And You’re Rich, Says Bernie

Listen below to Alan Kelly’s analysis on SiriusXM’s Morning Briefing, POTUS channel, 124.   While more political horses trot to the track, Hillary Clinton finally caught fire this week, taking to a Columbia University lectern to put her spin on the Baltimore unrest. […]

Plays of the Week

Guest Blog: Boobs Keep Their Place On Britain’s Breakfast Menu – For Now

From across the pond, Ed Walker of Ed Walker Communications knows a play when he sees it.  Here’s a serious strategy analysis of a less-than-serious news matter. Love it or hate it, “Page 3” has featured on millions of British breakfast tables for the […]

Playmaker’s Blog

Symmetry is the Fashion in PR/Comms Education, But It Lacks Structure and Relevance

Having attended last week’s 18th International Public Relations Research Conference (IPRRC), I am convinced that education and research in PR and communications are hobbled by the aging theories of symmetry. We need new and enduring frameworks that describe rather than […]

News

Call Outs & Crazy Ivans: Running Plays to Tease Out a Truth

We heard this morning from The Holmes Report that our entry for PR Thought Leadership is a finalist in the 2015 SABRE awards.  Click  here to read our entrees.  

“The Playmaker ontology is a knothole into the war room of every politician on the planet. Read it, and you won’t need leaked strategy memos to dope out the plays they’re running.” — Michael Cornfield, Professor of Political Management, The George Washington University

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