Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

The Great Sorting: Slytherin Problems in the GOP

LORD VOLDEMORT, the arch criminal spirit of the Harry Potter children’s series, is said to have come from the House of Slytherin. Of course this possibility besmirches the reputation of Slytherin types whose core character trait, they might argue, is […]

Plays of the Week

Poison Play? Labels Can Backfire

As Apple brings its second-try streaming business online, incumbents Spotify and Pandora seem eager to dismiss the gorilla-sized insurgent. According to Quartz, Pandora’s marketing chief sees Apple Music as a wanna-be brand.  Musing on the premise that Pandora and his legacy rival, Spotify, are called […]

Playmaker’s Blog

You Run Plays…Well, Not if You’re Japanese

Prof. Erin Meyer at INSEAD has produced some interesting work on culture, expression and emotion. This chart, published in The Washington Post, resonates. Having conducted workshops on influence and strategy for scores of professionals in Europe, Asia and North America, […]

News

Trump v. Ryan: The Plays Behind the Feud

Playmaker Systems today released a one-of-a-kind analysis of the feuding presumptive GOP nominee, Donald Trump, and U.S. Speaker of the House, Paul Ryan. Called Trump Versus Ryan, the study offers a unique illustration of select influence strategies (aka, plays) that each has employed to bring […]

Every day and every hour, politics, military actions, terrorist events and rhetoric crowd the analyst’s operating environment. To track, understand and identify underlying strategies and themes requires a framework with remarkable flexibility and range. The Playmaker System is one — a breakthrough approach to mapping the moves and motives of state and non-state actors for enhanced situational awareness. — Mike Ramos, Dir. of Analysis, DeWolff, Boberg & Associates, and fmr. Sr. Assoc., Booz Allen Hamilton

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