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For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays of the Week

Five Plays That Could Get Obama Off the ISIS Hook

The navigation by Barack Obama of The Islamic State problem (aka, ISIS or ISIL) is a study in strategy of the influence sort.  Among the feats of persuasion he must attempt are (1) to convince Americans that military action will be […]

Playmaker’s Blog

Two Ducky Plays Behind P&G’s Dawn Campaign

Ever wonder what influence strategies are behind the campaigns of simple soaps?  First there was Dove and its unashamed celebration of age and wrinkles.  And, lately again, there’s Dawn dishwashing liquid and its big reach for all things wild and cute.  Here’s how it […]

News

Playmaker Chief Publishes ‘Dancing with the Giant.’ IJoC Feature and Video Challenge Grunig, Symmetry Comms Theory

Playmaker Systems Founder and Executive Director Alan Kelly has authored an article recently published in the International Journal of Communication. Available here, “Dancing with the Giant.  The Playmaker Influence Decision System: Challenging the Symmetric Paradigm with an Industry-Tested Periodic Table of Influence Strategies,” […]

Plays for the Presidency™

Plays for the 2016 Presidency…Yes, Even in 2014

For more on this post listen to Alan Kelly on SiriusXM POTUS 124 08-27-14 WITH ONLY TWO YEARS until the 2016 national elections (802 days, as SiriusXM’s Tim Farley might remind us), Americans want to know, Who’s running for president.  Right?  Either that […]

“The Playmakers have devised a set of uniquely efficient tools that accelerate understanding and build consensus for action in fast-paced, highly competitive environments. Add to that good judgment and sound advice and you’ve got yourself a decision system.” — Bill Nielsen, Corporate Communications Counsel, Johnson & Johnson (ret.)

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