Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

Explore The Table

LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Influence Strategy: The Plays That Delivered The Donald

With gratitude to the terrific team at SiriusXM POTUS, our coverage of the plays for the 2016 presidency began 26 months ago, Aug. 27, 2014 with Joe Biden drafting his boss, Jeb Bush running coy deflects, Chris Christie finessing the Bridgegate label, Hillary Clinton booking prime-time […]

Plays of the Week

Plucked Up, Body-Slammed, and Half-Dissed

This was a week for the peanut gallery. While Donald Trump tossed red herrings to divert the Russian probe, a comedienne, a reporter and a vanquished candidate were keen to counter his brand of chaos. Here are the plays they ran: PLUCK UP […]

Playmaker’s Blog

Through James Comey, America is Great Again

Michelle Obama famously said, “For the first time in my adult life, I am really proud of my country because it feels like hope is finally making a comeback.” The former first lady’s words were on my lips this week […]

News

Trump v. Ryan: The Plays Behind the Feud

Playmaker Systems today released a one-of-a-kind analysis of the feuding presumptive GOP nominee, Donald Trump, and U.S. Speaker of the House, Paul Ryan. Called Trump Versus Ryan, the study offers a unique illustration of select influence strategies (aka, plays) that each has employed to bring […]

“Alan Kelly’s playbook reads like an insider’s field guide to the ins and outs of positioning warfare. Master it, and you can play with pros anytime.” — Geoffrey A. Moore, Author of Crossing the Chasm and Dealing with Darwin

Organizations that have used our systems and services

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