Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Christian Jihad? Or Civil Disobedience? Here We Go.

Listen in to this companion podcast with Alan Kelly on SiriusXM POTUS 07-02-15   When in games of influence players opt to pause, it’s a sure sign that they’re thinking through their next move.  About last week’s landmark SCOTUS same-sex marriage decision, […]

Plays of the Week

Dodging Bullets: Plays They’re Running in Charleston

In the wake of the Charleston shootings, The Washington Post’s E.J. Dionne, Jr. writes of a culture of evasion.  He might not know it, but he’s describing the discipline I call Influence Strategy and some of the 24 plays that comprise […]

Playmaker’s Blog

Five Years After Barcelona, It’s Time to Measure Motive

When in PR circles I hear the word principles I wonder who’s invoking them and what’s at stake. With the enshrinement of The Arthur W. Page Society’s Page Principles, I am hardened to a farce. These seven derived ditties are no more the […]

News

Call Outs & Crazy Ivans: Running Plays to Tease Out a Truth

We heard this morning from The Holmes Report that our entry for PR Thought Leadership is a finalist in the 2015 SABRE awards.  Click  here to read our entrees.  

“We built a frontier graduate class around [the Playmaker system] and found that our students could systematically dissect complex strategies in timely cases and anticipate opposing actions…it has enormous implications for the professions of communication and influence.” — Jerry Swerling, Annenberg School for Communication, University of Southern California

Organizations that have used our systems and services

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