Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Trump Wants Hillary to Be a Man. And She’s Taking the Bait

Listen to this companion podcast on SiriusXM POTUS 124.   There are two things I believe about Donald Trump: First, the best way to beat him is to encourage him. Second, if Hillary Clinton plays his game, he will destroy her. This week, […]

Plays of the Week

Poison Play? Labels Can Backfire

As Apple brings its second-try streaming business online, incumbents Spotify and Pandora seem eager to dismiss the gorilla-sized insurgent. According to Quartz, Pandora’s marketing chief sees Apple Music as a wanna-be brand.  Musing on the premise that Pandora and his legacy rival, Spotify, are called […]

Playmaker’s Blog

Art of the Deal: The Plays That Propelled The Donald

What plays does Donald Trump run? In the beginning, his methods were moderate. Below is a strategy signature of the budding billionaire’s early deal-making ways — a content analysis of influence plays from his 1987 book, Trump: The Art of the Deal. Taken together, they […]

News

Summit Talk: Strategy Meets Measurement

In the fast-growing public relations industry, strategy is still the secret sauce.  Not easy to define.  Not easy to measure.  Not any more. Join Playmaker chief Alan Kelly and editor Bill Paarlberg of The Measurement Standard at the exclusive IPR Measurement Summit […]

“The Playmaker system standardizes and distills virtually any communications move that a company can make, along with frameworks for how to react to competitive moves and change the game by driving your own strategy.” — Dave Kellogg, CEO, Host Analytics, and former SVP/GM of Service Cloud, Salesforce.com

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