Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Influence Strategy: The Plays That Delivered The Donald

With gratitude to the terrific team at SiriusXM POTUS, our coverage of the plays for the 2016 presidency began 26 months ago, Aug. 27, 2014 with Joe Biden drafting his boss, Jeb Bush running coy deflects, Chris Christie finessing the Bridgegate label, Hillary Clinton booking prime-time […]

Plays of the Week

Plays That Land the Punch: Reid’s Parting Shot

TOUGH TALK This new analysis by Playmaker Systems reveals the influence strategies that underly today’s statement by outgoing Senate Minority Leader Harry Reid (D-NV) on the victory of Donald Trump. Predictably, they are high-engagement, high-friction plays, occurring largely in the pressing […]

Playmaker’s Blog

Hillary’s High-Friction Plays Are Prologue for High-Fit Marketers

Regardless of the results of the 2016 U.S. presidential election, marketers, communicators, social media mavens, sales people and others of the influence industries can draw moral and object lessons from the phenomenon of Donald Trump and the counter-intuitive plays Hillary Clinton […]

News

Trump v. Ryan: The Plays Behind the Feud

Playmaker Systems today released a one-of-a-kind analysis of the feuding presumptive GOP nominee, Donald Trump, and U.S. Speaker of the House, Paul Ryan. Called Trump Versus Ryan, the study offers a unique illustration of select influence strategies (aka, plays) that each has employed to bring […]

“By understanding the plays we could make — or have made on us — we were able to better analyze what was happening in the external world and anticipate how that might affect us.” — Jan Botz, Executive Director, Chief Communications Officer, Dow Corning Corporation (ret.)

Organizations that have used our systems and services

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