Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

And They’re Off! Hillary Quips, Paul Nips and Rubio Rips

Listen below to Alan Kelly’s analysis on SiriusXM’s Morning Briefing, POTUS channel, 124.   It was a busy week in national politics as Hillary Clinton, Rand Paul and Marco Rubio began their respective races for the 45th American presidency. Hillary’s strategy was simple and […]

Plays of the Week

Guest Blog: Boobs Keep Their Place On Britain’s Breakfast Menu – For Now

From across the pond, Ed Walker of Ed Walker Communications knows a play when he sees it.  Here’s a serious strategy analysis of a less-than-serious news matter. Love it or hate it, “Page 3” has featured on millions of British breakfast tables for the […]

Playmaker’s Blog

Symmetry is the Fashion in PR/Comms Education, But It Lacks Structure and Relevance

Having attended last week’s 18th International Public Relations Research Conference (IPRRC), I am convinced that education and research in PR and communications are hobbled by the aging theories of symmetry. We need new and enduring frameworks that describe rather than […]

News

Call Outs & Crazy Ivans: Running Plays to Tease Out a Truth

We heard this morning from The Holmes Report that our entry for PR Thought Leadership is a finalist in the 2015 SABRE awards.  Click  here to read our entrees.  

“By understanding the plays we could make — or have made on us — we were able to better analyze what was happening in the external world and anticipate how that might affect us.” — Jan Botz, Executive Director, Chief Communications Officer, Dow Corning Corporation (ret.)

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