Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

Explore The Table

LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Name That Play: Pinning Powell, Courting Blacks, FaceTime and Bigots

The plays are running fast a free in the final months of the 2016 election. Let’s take a few minutes to see what we’ve learned. Below are five multiple choice questions with answers listed at the bottom of this post. […]

Plays of the Week

Poison Play? Labels Can Backfire

As Apple brings its second-try streaming business online, incumbents Spotify and Pandora seem eager to dismiss the gorilla-sized insurgent. According to Quartz, Pandora’s marketing chief sees Apple Music as a wanna-be brand.  Musing on the premise that Pandora and his legacy rival, Spotify, are called […]

Playmaker’s Blog

Stop Being Ridiculous: We Agree on Animal Alternatives

While watching the games of 2016 — not the Olympics, the U.S. presidential election —  I am reminded of the stare-down between drug companies and animal rights activists. Of this mounting conflict, you’d think the answer is simple – that animals can and should […]

News

Trump v. Ryan: The Plays Behind the Feud

Playmaker Systems today released a one-of-a-kind analysis of the feuding presumptive GOP nominee, Donald Trump, and U.S. Speaker of the House, Paul Ryan. Called Trump Versus Ryan, the study offers a unique illustration of select influence strategies (aka, plays) that each has employed to bring […]

“The Playmaker ontology is a knothole into the war room of every politician on the planet. Read it, and you won’t need leaked strategy memos to dope out the plays they’re running.” — Michael Cornfield, Professor of Political Management, The George Washington University

Organizations that have used our systems and services

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