Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Influence Strategy: The Plays That Delivered The Donald

With gratitude to the terrific team at SiriusXM POTUS, our coverage of the plays for the 2016 presidency began 26 months ago, Aug. 27, 2014 with Joe Biden drafting his boss, Jeb Bush running coy deflects, Chris Christie finessing the Bridgegate label, Hillary Clinton booking prime-time […]

Plays of the Week

Plays That Land the Punch: Reid’s Parting Shot

TOUGH TALK This new analysis by Playmaker Systems reveals the influence strategies that underly today’s statement by outgoing Senate Minority Leader Harry Reid (D-NV) on the victory of Donald Trump. Predictably, they are high-engagement, high-friction plays, occurring largely in the pressing […]

Playmaker’s Blog

Fake News: PR’s Little Monster

Call me mad, but fake news and post-truth shouldn’t be a surprise, not to practitioners of public relations and communications. Donald Trump is, of course, the most celebrated example of today’s bad PR practices. His proxies, counselor KellyAnne Conway and press secretary Sean Spicer among other lieutenants, are equally embarrassing. But the experts and […]

News

Trump v. Ryan: The Plays Behind the Feud

Playmaker Systems today released a one-of-a-kind analysis of the feuding presumptive GOP nominee, Donald Trump, and U.S. Speaker of the House, Paul Ryan. Called Trump Versus Ryan, the study offers a unique illustration of select influence strategies (aka, plays) that each has employed to bring […]

“The Elements of Influence is a remarkable and timely book. It’s also a good read, not only for those in the professions of influence, but for those of us subject to their maneuverings. No one in marketing, sales, public relations, lobbying, and other forms of psychological influence can call their understanding complete without first examining what Alan Kelly has written.” — James S. O’Rourke, IV, Ph.D., Mendoza College of Business, University of Notre Dame

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