Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Marco Robato: How Christie Killed The Kid

Of the plethora of plays being run in presidential debates, it’s hard to ignore the game and gamesmanship now surrounding Senator Marco Rubio (R-FL) — not only the plays he’s run himself but the counterstrategies that have ensnared him. Here’s a quick […]

Plays of the Week

Poison Play? Labels Can Backfire

As Apple brings its second-try streaming business online, incumbents Spotify and Pandora seem eager to dismiss the gorilla-sized insurgent. According to Quartz, Pandora’s marketing chief sees Apple Music as a wanna-be brand.  Musing on the premise that Pandora and his legacy rival, Spotify, are called […]

Playmaker’s Blog

How to Beat ISIS: It’s Counter Intuitive

Developed nations, and most especially The United States, have long been frustrated at their poor ability to do what diplomats and politicos carefully call winning hearts and minds. From the Cold War to what Pope Francis lately calls a piecemeal World War […]

News

Summit Talk: Strategy Meets Measurement

In the fast-growing public relations industry, strategy is still the secret sauce.  Not easy to define.  Not easy to measure.  Not any more. Join Playmaker chief Alan Kelly and editor Bill Paarlberg of The Measurement Standard at the exclusive IPR Measurement Summit […]

“The Playmaker system standardizes and distills virtually any communications move that a company can make, along with frameworks for how to react to competitive moves and change the game by driving your own strategy.” — Dave Kellogg, CEO, Host Analytics, and former SVP/GM of Service Cloud, Salesforce.com

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