Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Debate Prediction: How the Funnier Foe Will Win It

In a famous debate moment of the 1984 presidential election, a 73-year-old Ronald Reagan said of Democratic nominee Walter Mondale — and to roars of laughter — “I will not make age an issue of this campaign. I am not […]

Plays of the Week

Poison Play? Labels Can Backfire

As Apple brings its second-try streaming business online, incumbents Spotify and Pandora seem eager to dismiss the gorilla-sized insurgent. According to Quartz, Pandora’s marketing chief sees Apple Music as a wanna-be brand.  Musing on the premise that Pandora and his legacy rival, Spotify, are called […]

Playmaker’s Blog

Saving Arthur Page: Telling the Truth About PR

Among its many uses, the U.S. presidential election is filling a less recognized but critical need: It’s a showcase to the opaque game that’s played in every industry of influence — from advertising to sales, marketing, public affairs, politics, military information operations and, […]

News

Trump v. Ryan: The Plays Behind the Feud

Playmaker Systems today released a one-of-a-kind analysis of the feuding presumptive GOP nominee, Donald Trump, and U.S. Speaker of the House, Paul Ryan. Called Trump Versus Ryan, the study offers a unique illustration of select influence strategies (aka, plays) that each has employed to bring […]

“Since taking The Elements of Influence course at George Washington University, the Playmaker system has become my go-to strategic public affairs guide. The system is an essential resource for anyone in the political arena.” — Rob Shrum, Director of Political Advocacy, CTIA – The Wireless Association

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