Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

Explore The Table

LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Influence Strategy: The Plays That Delivered The Donald

With gratitude to the terrific team at SiriusXM POTUS, our coverage of the plays for the 2016 presidency began 26 months ago, Aug. 27, 2014 with Joe Biden drafting his boss, Jeb Bush running coy deflects, Chris Christie finessing the Bridgegate label, Hillary Clinton booking prime-time […]

Playmaker’s Blog

Take a Knee, NFL. We Have Your Playbook

For Donald Trump, the image of a kneeling pro football player is America-hating behavior. Disrespectful and a fireable offense, the president tells NFL owners. For black athletes — from the unemployed Super Bowl quarterback Colin Kaepernick to the well-employed NBA champion Stephen […]

News

Trump v. Ryan: The Plays Behind the Feud

Playmaker Systems today released a one-of-a-kind analysis of the feuding presumptive GOP nominee, Donald Trump, and U.S. Speaker of the House, Paul Ryan. Called Trump Versus Ryan, the study offers a unique illustration of select influence strategies (aka, plays) that each has employed to bring […]

“In the Elements of Influence, Alan Kelly emerges as one of the most original theorists in years. Shrewd practitioners will use his system, while scholars scientifically test it, far into the future.” — Frank E. Ovaitt, Jr., President and CEO, Institute for Public Relations (ret.)

Organizations that have used our systems and services

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