Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

Explore The Table

LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Managing Melania: Grading My Predictions for Cleveland

Listen to this companion podcast on SiriusXM POTUS 124. Going into the 2016 Republican National Convention, I made a few predictions of the plays that would be run in Cleveland, all against the general idea that what we’d witness would be something akin to […]

Plays of the Week

Poison Play? Labels Can Backfire

As Apple brings its second-try streaming business online, incumbents Spotify and Pandora seem eager to dismiss the gorilla-sized insurgent. According to Quartz, Pandora’s marketing chief sees Apple Music as a wanna-be brand.  Musing on the premise that Pandora and his legacy rival, Spotify, are called […]

Playmaker’s Blog

Fast Framing Plays Forced Brexit, Poisoned the Remain Campaign

Here’s a crisp analysis from HBR on Brexit: Why the Remain Campaign’s Persuasion Strategy Backfired According to persuasion gurus Steve Martin and Joseph Marks it was the connection of the immigration issue to the Leave campaign that triggered and controlled the […]

News

Trump v. Ryan: The Plays Behind the Feud

Playmaker Systems today released a one-of-a-kind analysis of the feuding presumptive GOP nominee, Donald Trump, and U.S. Speaker of the House, Paul Ryan. Called Trump Versus Ryan, the study offers a unique illustration of select influence strategies (aka, plays) that each has employed to bring […]

“The Elements of Influence is a remarkable and timely book. It’s also a good read, not only for those in the professions of influence, but for those of us subject to their maneuverings. No one in marketing, sales, public relations, lobbying, and other forms of psychological influence can call their understanding complete without first examining what Alan Kelly has written.” — James S. O’Rourke, IV, Ph.D., Mendoza College of Business, University of Notre Dame

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