Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays of the Week

Midterm Rejection: Do-Nothing Plays Will Do-In a Do-Nothing President

For more on this post, listen to Alan Kelly on SiriusXM POTUS 10-29-14 In our spectrum of 24 influence strategies, there are two that stand out for their total lack of gravity — the Pause and the Pass.  One is designed to […]

Playmaker’s Blog

What I Learned From Larry Ellison: Lessons in Tech Marketing

This blog appeared in The Huffington Post.  Click to leave comments here. When I read the tweets that Larry Ellison had stepped down as Oracle’s CEO, an enduring lyric jumped to mind.  I tweeted:  The day the music died. Don McLean’s hit, “American Pie,” pays homage to […]

News

Playmaker Chief Publishes ‘Dancing with the Giant.’ IJoC Feature and Video Challenge Grunig, Symmetry Comms Theory

Playmaker Systems Founder and Executive Director Alan Kelly has authored an article recently published in the International Journal of Communication. Available here, “Dancing with the Giant.  The Playmaker Influence Decision System: Challenging the Symmetric Paradigm with an Industry-Tested Periodic Table of Influence Strategies,” […]

Plays for the Presidency™

Long-Odds: Christie and Webb Tip-Toe to 2016

For more on this post, listen to Alan Kelly on SiriusXM POTUS 10-02-14 If baseball could be compared to presidential elections, then what we saw last week was an early-season flurry by two self-nominated centrists.  Here’s how it played in the […]

“The Playmaker system is a much-needed framework for codifying the far too subjective discipline of strategy. It replaces aspirational thinking with objective analysis.” — Jerry Swerling, Annenberg School for Communication, University of Southern California

Organizations that have used our systems and services

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George-Washington-University

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