Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

Explore The Table

LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Bubba’s Play: Did Bill Hurt or Help Hillary in Philly?

Listen to this companion podcast on SiriusXM POTUS 124. “It’s not the notes, it’s what’s between them. It’s what you don’t play that makes it jazz.” - Gary McRoberts, 1976 Watching Bill Clinton’s prime time address to the Democratic National Convention, it […]

Plays of the Week

Poison Play? Labels Can Backfire

As Apple brings its second-try streaming business online, incumbents Spotify and Pandora seem eager to dismiss the gorilla-sized insurgent. According to Quartz, Pandora’s marketing chief sees Apple Music as a wanna-be brand.  Musing on the premise that Pandora and his legacy rival, Spotify, are called […]

Playmaker’s Blog

We Need a Language for Spin, Believe Me

Call it influence, persuasion, manipulation or propaganda…we need a language and a system to understand spin.  From marketing to sales to PR to advertising and beyond, we need to know the moves and motives that fuel these increasingly powerful functions. Whether it’s […]

News

Trump v. Ryan: The Plays Behind the Feud

Playmaker Systems today released a one-of-a-kind analysis of the feuding presumptive GOP nominee, Donald Trump, and U.S. Speaker of the House, Paul Ryan. Called Trump Versus Ryan, the study offers a unique illustration of select influence strategies (aka, plays) that each has employed to bring […]

“The Playmaker decision system is the Rosetta Stone of Influence, the system of systems that unlocks the myriad meanings and leanings of the mainstream and social media in boardrooms and battlefields alike. It presents us with the process and tools to convert data streams into operational strategies” — Col. Mike Daily, U.S. Marine Corps, Public Affairs Director Marine Forces Central Command and Marine Forces Pacific (ret.)

Organizations that have used our systems and services

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