Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays of the Week

Guest Blog: Boobs Keep Their Place On Britain’s Breakfast Menu – For Now

From across the pond, Ed Walker of Ed Walker Communications knows a play when he sees it.  Here’s a serious strategy analysis of a less-than-serious news matter. Love it or hate it, “Page 3” has featured on millions of British breakfast tables for the […]

Playmaker’s Blog

Trust Me, I’ve Got a Barometer

The 15th issue of the so-called Trust Barometer is a masterpiece of public relations strategy.  Its author, PR giant Edelman, knows a thing or two about running plays.  Still, it’s something the industry should question, not just the cunning of […]

News

News Flash: Playcaller and Web Table Just Got Smarter

From Pings to Peacocks, Strategists Can Tap +1000 Free Options and Prescriptions to Manage and Master Marketplace Games Playmaker today announced that Playmaker Standard Guidance, a proprietary repository of +1000 options, prescriptions, cases and tips, is immediately available in new […]

Plays for the Presidency™

The Book on Mitt: Open and Authentic, Really

It’s hard to know what Mitt Romney is thinking.  Twice rebuffed in his runs for The White House (2008 GOP primary and 2012 general election), the indefatigable businessman and former governor seems emboldened by a new strategy: Show ‘em who you really […]

“The Elements of Influence is a remarkable and timely book. It’s also a good read, not only for those in the professions of influence, but for those of us subject to their maneuverings. No one in marketing, sales, public relations, lobbying, and other forms of psychological influence can call their understanding complete without first examining what Alan Kelly has written.” — James S. O’Rourke, IV, Ph.D., Mendoza College of Business, University of Notre Dame

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