Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

Explore The Table

LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

The Provocateur: Cruz Goes Hard Right on the Influence Table

Listen in to this companion podcast from SiriusXM POTUS 124 In contests of most any kind, it’s often best to go second.  Particularly if you think you’re the better player.  But if you’re the weaker, then surely you should go first. […]

Plays of the Week

Guest Blog: Boobs Keep Their Place On Britain’s Breakfast Menu – For Now

From across the pond, Ed Walker of Ed Walker Communications knows a play when he sees it.  Here’s a serious strategy analysis of a less-than-serious news matter. Love it or hate it, “Page 3” has featured on millions of British breakfast tables for the […]

Playmaker’s Blog

Symmetry is the Fashion in PR/Comms Education, But It Lacks Structure and Relevance

Having attended last week’s 18th International Public Relations Research Conference (IPRRC), I am convinced that education and research in PR and communications are hobbled by the aging theories of symmetry. We need new and enduring frameworks that describe rather than […]

News

Call Outs & Crazy Ivans: Running Plays to Tease Out a Truth

We heard this morning from The Holmes Report that our entry for PR Thought Leadership is a finalist in the 2015 SABRE awards.  Click  here to read our entrees.  

“The Playmaker system is a breakthrough for strategic communication management. It offers for global communications a common lexicon and a proven method that helps us develop and drive our agenda in a hyper-competitive marketplace.” — Herbert Heitmann, EVP, External Communications, Royal Dutch Shell, and former SVP Global Communications, SAP AG

Organizations that have used our systems and services

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