YOU RUN PLAYS.

PLAYS ARE RUN ON YOU.

For influence professionals and analysts of spin, the breakthrough Playmaker System prescribes and predicts the moves and motives of every brand, CEO, politico, activist and terrorist. Complete, accurate and field-tested, Playmaker services and software reveal the plays you run. And the plays that are run on you. Use it to inspire your customers. Use it to counter your competitors.

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Influence Strategy: The Plays That Delivered The Donald

With gratitude to the terrific team at SiriusXM POTUS, our coverage of the plays for the 2016 presidency began 26 months ago, Aug. 27, 2014 with Joe Biden drafting his boss, Jeb Bush running coy deflects, Chris Christie finessing the Bridgegate label, Hillary Clinton booking prime-time […]

Playmaker’s Blog

IPR Symposium Showcases a Powerful, Conflicted Craft

The recent Institute for Public Relations Research Symposium, held Nov. 29th in New York, was a knothole in the fence that surrounds the cultish and chronically confused public relations and communications industries. Peering in and tweeting out, I had to marvel at […]

News

Trump v. Ryan: The Plays Behind the Feud

Playmaker Systems today released a one-of-a-kind analysis of the feuding presumptive GOP nominee, Donald Trump, and U.S. Speaker of the House, Paul Ryan. Called Trump Versus Ryan, the study offers a unique illustration of select influence strategies (aka, plays) that each has employed to bring […]

“In the world of point-counter-point marketing, Alan Kelly’s system is a Rosetta Stone for decoding the plays of your marketplace and flipping them to your advantage. I’ve used it, and it works.”

— Andy Lark

Organizations that have used our systems and services

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