Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Influence Strategy: The Plays That Delivered The Donald

With gratitude to the terrific team at SiriusXM POTUS, our coverage of the plays for the 2016 presidency began 26 months ago, Aug. 27, 2014 with Joe Biden drafting his boss, Jeb Bush running coy deflects, Chris Christie finessing the Bridgegate label, Hillary Clinton booking prime-time […]

Plays of the Week

Trump’s Plays are Crazy: Is Mueller the Tipping Point?

Friends figure I’m busy these days. Referring to Donald Trump’s malpractice of Influence Strategy and the taxonomy of 24 plays that organize them, they assume my head is spinning. This is true, but not of the plays the president runs. He’s pretty […]

Playmaker’s Blog

Fake News: PR’s Little Monster

Call me mad, but fake news and post-truth shouldn’t be a surprise, not to practitioners of public relations and communications. Donald Trump is, of course, the most celebrated example of today’s bad PR practices. His proxies, counselor KellyAnne Conway and press secretary Sean Spicer among other lieutenants, are equally embarrassing. But the experts and […]

News

Trump v. Ryan: The Plays Behind the Feud

Playmaker Systems today released a one-of-a-kind analysis of the feuding presumptive GOP nominee, Donald Trump, and U.S. Speaker of the House, Paul Ryan. Called Trump Versus Ryan, the study offers a unique illustration of select influence strategies (aka, plays) that each has employed to bring […]

“Alan Kelly’s playbook reads like an insider’s field guide to the ins and outs of positioning warfare. Master it, and you can play with pros anytime.” — Geoffrey A. Moore, Author of Crossing the Chasm and Dealing with Darwin

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