Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Influence Strategy: The Plays That Delivered The Donald

With gratitude to the terrific team at SiriusXM POTUS, our coverage of the plays for the 2016 presidency began 26 months ago, Aug. 27, 2014 with Joe Biden drafting his boss, Jeb Bush running coy deflects, Chris Christie finessing the Bridgegate label, Hillary Clinton booking prime-time […]

Playmaker’s Blog

Through James Comey, America is Great Again

Michelle Obama famously said, “For the first time in my adult life, I am really proud of my country because it feels like hope is finally making a comeback.” The former first lady’s words were on my lips this week […]

News

Trump v. Ryan: The Plays Behind the Feud

Playmaker Systems today released a one-of-a-kind analysis of the feuding presumptive GOP nominee, Donald Trump, and U.S. Speaker of the House, Paul Ryan. Called Trump Versus Ryan, the study offers a unique illustration of select influence strategies (aka, plays) that each has employed to bring […]

“The Playmaker system is a much-needed framework for codifying the far too subjective discipline of strategy. It replaces aspirational thinking with objective analysis.” — Jerry Swerling, Annenberg School for Communication, University of Southern California (ret.)

Organizations that have used our systems and services

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George-Washington-University
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