Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

Explore The Table

LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Influence Strategy: The Plays That Delivered The Donald

With gratitude to the terrific team at SiriusXM POTUS, our coverage of the plays for the 2016 presidency began 26 months ago, Aug. 27, 2014 with Joe Biden drafting his boss, Jeb Bush running coy deflects, Chris Christie finessing the Bridgegate label, Hillary Clinton booking prime-time […]

Plays of the Week

Plays That Land the Punch: Reid’s Parting Shot

TOUGH TALK This new analysis by Playmaker Systems reveals the influence strategies that underly today’s statement by outgoing Senate Minority Leader Harry Reid (D-NV) on the victory of Donald Trump. Predictably, they are high-engagement, high-friction plays, occurring largely in the pressing […]

Playmaker’s Blog

Protecting Our Fourth Estate: The Plunder of Politics and PR

Last month, when President-Elect Donald Trump convened a meeting of American news elites, he shocked us with another dissection of our precious Fourth Estate. You’re all liars, he snarled. A better word might be dupes. After all, the same media he claims to be dishonest propelled his candidacy and, in the […]

News

Trump v. Ryan: The Plays Behind the Feud

Playmaker Systems today released a one-of-a-kind analysis of the feuding presumptive GOP nominee, Donald Trump, and U.S. Speaker of the House, Paul Ryan. Called Trump Versus Ryan, the study offers a unique illustration of select influence strategies (aka, plays) that each has employed to bring […]

“Since taking The Elements of Influence course at George Washington University, the Playmaker system has become my go-to strategic public affairs guide. The system is an essential resource for anyone in the political arena.” — Rob Shrum, Director of Political Advocacy, CTIA – The Wireless Association

Organizations that have used our systems and services

1
Annenberg_logo
dowcorning-logo-pm
SAP
politico_01
wharton_logo
2
George-Washington-University
vmware-logo-pm
intel-logo-pm
dod
hp
3
dell
shell-logo-pm
xm
Bayer_Logo_31
abbott-logo-pm

PLAYMAKERS ON TWITTER