Listen in to this companion podcast with Alan Kelly on SiriusXM POTUS 08-27-15 While the lion that is Donald Trump roars, there’s a cat-and-mouse game that can’t be discounted in the run-up to 2016. Vice President Joe Biden is sounding […]
Fast food giant Burger King this week issued a tongue-in-cheek plea of peace to its rival McDonalds. The idea: To sell for charity a love-child burger…what amounts to the best of both worlds in the fast food business: The McWhopper. Like the tactic, […]
Spotify, the popular music streaming service, is under pressure from an insurgent Apple Music and incumbents like Pandora. So by way of a play called the Trial Balloon, it’s painting a compelling new picture for online music lovers. The pitch: It’s no longer about genre […]
We heard this morning from The Holmes Report that our entry for PR Thought Leadership is a finalist in the 2015 SABRE awards. Click here to read our entrees.
“In the world of point-counter-point marketing, Alan Kelly’s system is a Rosetta Stone for decoding the plays of your marketplace and flipping them to your advantage. I’ve used it, and it works.” — , Founder, Xero, fmr. Chief Marketing & Online Officer, Commonwealth Bank of Australia, and former VP & General Manager, Large Enterprise Marketing & Online at Dell