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For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Marco Roboto: How Christie Killed The Kid

Listen to this companion podcast on SiriusXM POTUS 124.   Of the plethora of plays being run in presidential debates, it’s hard to ignore the game and gamesmanship now surrounding Senator Marco Rubio (R-FL) — not only the plays he’s run himself but the […]

Plays of the Week

Poison Play? Labels Can Backfire

As Apple brings its second-try streaming business online, incumbents Spotify and Pandora seem eager to dismiss the gorilla-sized insurgent. According to Quartz, Pandora’s marketing chief sees Apple Music as a wanna-be brand.  Musing on the premise that Pandora and his legacy rival, Spotify, are called […]

Playmaker’s Blog

How to Beat ISIS: It’s Counter Intuitive

Developed nations, and most especially The United States, have long been frustrated at their poor ability to do what diplomats and politicos carefully call winning hearts and minds. From the Cold War to what Pope Francis lately calls a piecemeal World War […]

News

Summit Talk: Strategy Meets Measurement

In the fast-growing public relations industry, strategy is still the secret sauce.  Not easy to define.  Not easy to measure.  Not any more. Join Playmaker chief Alan Kelly and editor Bill Paarlberg of The Measurement Standard at the exclusive IPR Measurement Summit […]

“The clinics are fun and instructive….applying a rational approach to what otherwise might be just intuitive. I’d recommend it to anyone who is looking to raise a team’s level of excellence in external communications.” — Jan Botz, Executive Director, Chief Communications Officer, Dow Corning Corporation (ret.)

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