Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays of the Week

Three Plays Behind ISIS Beheading Video. And Counterplays to Consider

Whatever can be said about the ISIS beheading video, there’s little doubt that influence strategy is central to its calculus.  And there’s little doubt it was a play, run by someone on someone else for a reason.  From our Glossary of […]

Playmaker’s Blog

Is Russia a Giant NGO? They Check All the Boxes.

Is Russia the world’s largest NGO?  By this criteria, the answer is yes: Claims credit and avoids accountability where it chooses. Applies counterfactuals to support its cause. Attributes fault where none exists. Enlists surrogates to do its bidding. For energy companies […]

News

Playmaker Chief Publishes ‘Dancing with the Giant.’ IJoC Feature and Video Challenge Grunig, Symmetry Comms Theory

Playmaker Systems Founder and Executive Director Alan Kelly has authored an article recently published in the International Journal of Communication. Available here, “Dancing with the Giant.  The Playmaker Influence Decision System: Challenging the Symmetric Paradigm with an Industry-Tested Periodic Table of Influence Strategies,” […]

Plays for the Presidency™

Hillary Clinton: Too Smart or Too Dumb?

For more on this post listen to Alan Kelly on SiriusXM POTUS 06.12.14 What remains of the carcass of Hillary Clinton’s dubious book tour, picked over by legions of fellow pundits, is the simple duty to observe the obvious — that Hillary […]

“This is the ultimate playbook for communicators and campaigners of all stripes.” — Dan Schnur, Director, Jesse M. Unruh Institute of Politics, University of Southern California

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