Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays of the Week

Three Plays Behind ISIS Beheading Video. And Counterplays to Consider

Whatever can be said about the ISIS beheading video, there’s little doubt that influence strategy is central to its calculus.  And there’s little doubt it was a play, run by someone on someone else for a reason.  From our Glossary of […]

Playmaker’s Blog

Is Russia a Giant NGO? They Check All the Boxes.

Is Russia the world’s largest NGO?  By this criteria, the answer is yes: Claims credit and avoids accountability where it chooses. Applies counterfactuals to support its cause. Attributes fault where none exists. Enlists surrogates to do its bidding. For energy companies […]

News

Playmaker Chief Publishes ‘Dancing with the Giant.’ IJoC Feature and Video Challenge Grunig, Symmetry Comms Theory

Playmaker Systems Founder and Executive Director Alan Kelly has authored an article recently published in the International Journal of Communication. Available here, “Dancing with the Giant.  The Playmaker Influence Decision System: Challenging the Symmetric Paradigm with an Industry-Tested Periodic Table of Influence Strategies,” […]

Plays for the Presidency™

Plays for the 2016 Presidency…Yes, Even in 2014

For more on this post listen to Alan Kelly on SiriusXM POTUS 124 08-27-14 WITH ONLY TWO YEARS until the 2016 national elections (802 days, as SiriusXM’s Tim Farley might remind us), Americans want to know, Who’s running for president.  Right?  Either that […]

“The Playmaker system standardizes and distills virtually any communications move that a company can make, along with frameworks for how to react to competitive moves and change the game by driving your own strategy.” — Dave Kellogg, CEO, Host Analytics, and former SVP/GM of Service Cloud, Salesforce.com

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