Precision Strategy. Perfect Plays.

 

For communicators, social media experts, marketers, sales people, politicos and information warfighters

Crack the code with the first periodic table of influence.Crack the code with the first periodic table of influence.

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LATEST ACTIVITY from THE PLAYMAKERS

Plays for the Presidency™

Cat and Mouse: Biden Bats Us Around

Listen in to this companion podcast with Alan Kelly on SiriusXM POTUS 08-27-15   While the lion that is Donald Trump roars, there’s a cat-and-mouse game that can’t be discounted in the run-up to 2016.  Vice President Joe Biden is sounding […]

Plays of the Week

Warning Label: Combo Burger is a Combo Play

Fast food giant Burger King this week issued a tongue-in-cheek plea of peace to its rival McDonalds. The idea: To sell for charity a love-child burger…what amounts to the best of both worlds in the fast food business: The McWhopper. Like the tactic, […]

Playmaker’s Blog

How Apple and Pandora Can Pop Spotify’s Balloon

Spotify, the popular music streaming service, is under pressure from an insurgent Apple Music and incumbents like Pandora. So by way of a play called the Trial Balloon, it’s painting a compelling new picture for online music lovers. The pitch:  It’s no longer about genre […]

News

Call Outs & Crazy Ivans: Running Plays to Tease Out a Truth

We heard this morning from The Holmes Report that our entry for PR Thought Leadership is a finalist in the 2015 SABRE awards.  Click  here to read our entrees.  

“In the world of point-counter-point marketing, Alan Kelly’s system is a Rosetta Stone for decoding the plays of your marketplace and flipping them to your advantage. I’ve used it, and it works.” — Andy Lark, Founder, Xero, fmr. Chief Marketing & Online Officer, Commonwealth Bank of Australia, and former VP & General Manager, Large Enterprise Marketing & Online at Dell

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